Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
About the role
- Paid Media Lead overseeing planning and optimisation of paid media campaigns for Honda automobiles in the UK. Collaborating on UK product launches and managing media budgets with an audience-first approach.
Responsibilities
- Lead the strategic planning, execution, governance, and optimisation of all paid media campaigns
- Manage significant budgets and select audience-first media placements
- Collaborate extensively across HME-UK teams and with European colleagues
- Support the strategic consultation, planning and activation of full funnel paid media campaigns
- Own the media placement strategy with an audience-first approach
- Operationally own the relationship with our Media agency partner
- Own the full briefing process for all campaigns
- Proactively lead the response-to-brief process with the Media agency
- Lead and prepare all media plans for internal sign-offs with senior stakeholders
- Ensure full optimisation of media campaigns is in place
- Track and report on media effectiveness
- Own the paid media budget
- Collaborate with the content team to brief content needs
- Oversee all UK product launches from a marketing project management perspective
Requirements
- Significant experience in paid media planning and management
- Proven leadership in managing significant media budgets with full governance responsibility
- Extensive cross-functional project management experience
- Expertise in audience targeting, cross-channel paid media strategy (Display, Video, Programmatic, Social, Emerging Platforms)
- Strong customer-centric mindset
- Strong collaboration, communication, and stakeholder management skills
- Data-driven approach with the ability to translate performance metrics into strategic actions
Benefits
- flexibility for when you work
- request to work from home 2 days per week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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