Performance Marketing Specialist for Opera seeking to enhance global user acquisition through data - driven marketing campaigns. Responsibilities include campaign management, analysis, and collaboration with creative teams.
About the role
- Senior Associate managing paid media strategies for Brazilian fintech Enova. Leading acquisition process across various platforms for effective lead generation and brand reputation.
Responsibilities
- Lead the execution of acquisition strategies with a 100% focus on capturing new loan applications and hitting daily/monthly volume targets.
- Develop monthly and quarterly media plans, defining objectives and budgets with a laser focus on incremental ROI.
- Implement a performance-first approach where every dollar is tied to the "Cost per Funded Loan".
- Manage day-to-day operations across Google Search, YouTube, and Meta, while testing and scaling new channels like TikTok and Programmatic.
- Conduct relentless testing of ad copy, keyword bidding, and landing page performance to capture intent at the lowest possible cost.
- Establish actionable insights from raw data, focusing on "hard" metrics such as Leads, CPA, Conversion Rate, and ROI.
- Coordinate SEO efforts to capture organic demand and manage PR, social media, and brand reputation.
- Partner with CRM, UX/UI, and Product teams to optimize business results and negotiate demands with Global HQ.
Requirements
- Minimum of 3 years of experience in performance marketing.
- Mandatory hands-on expertise in Google (Search/YouTube) and Meta Ads.
- Pro in building investment decks and spreadsheets, with the ability to derive insights from raw data to drive ROI improvements.
- Strong verbal and written communication skills in both Portuguese and English, capable of translating complex data for stakeholders.
- A "Test and Learn" mindset with a track record of making data-driven decisions in an evolving media landscape.
- Ability to balance hands-on execution with long-term strategy while "wearing multiple hats" across Paid Media, SEO, and Reputation.
- Highly proactive and organized, with the ability to meet fixed deadlines and manage complex budgets.
Benefits
- Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Performance Marketing Junior Executive at Ogilvy managing digital campaigns across various platforms. Collaborating with teams for analysis and optimization of marketing strategies.
Lead Prospector specializing in Google Ads products, focusing on the German market and policy - compliant leads. Join a dynamic team in Barcelona with hybrid working arrangements.
Performance Marketing Manager planning and executing campaigns for plant - based dog nutrition startup. Managing Meta Ads and continuous optimization for measurable results in a hybrid work environment.
Performance Marketing Specialist managing paid campaigns for Buddyfit's Growth & Performance Marketing Team. Optimizing performance across key digital channels with a data - driven approach.
Performance Marketing Manager scaling PRISM+’s performance marketing across Meta and Google. Overseeing budgets and driving growth across product categories with innovative marketing strategies.
Head of Paid Search for a leading digital marketing agency. Overseeing a team and managing paid search strategies.
Senior Digital Analyst managing end - to - end paid campaigns at a global brand performance agency. Collaborating with teams to optimize across multiple channels like social, search, and display.
Sales Manager acquiring new enterprise clients and expanding strategic accounts utilizing AI, analytics, and consulting expertise. Leading full sales cycle and demand generation efforts in defined industries.
Performance Marketing Manager focusing on Creative Engineering for a pioneering cat food brand. Collaborating closely with the Founder & CMO to create impactful advertising creatives in a hybrid work environment.