Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Performance Marketing Manager planning and executing campaigns for plant-based dog nutrition startup. Managing Meta Ads and continuous optimization for measurable results in a hybrid work environment.
Responsibilities
- Planning, implementation, and management of performance campaigns (primarily Meta Ads, optionally TikTok) including budget management and scaling.
- Developing a clear creative strategy: which messaging works, which creatives perform — and why?
- Continuous analysis and optimization based on relevant KPIs (ROAS, CPA, CTR, CVR, AOV, etc.) including clear reporting.
- Copywriting for ads and funnels: hooks, headlines, primary texts, landing page prompts — concise, clean, and conversion-focused.
- Creating performance assets (e.g., Canva/Figma/Adobe — the main thing is delivering strong creatives quickly).
- Using editing tools to produce simple video ads yourself for testing and iteration (CapCut, Premiere, DaVinci, Final Cut).
- Structured testing process: form hypotheses, scale winners, and decisively stop losers.
Requirements
- Several years of experience in performance marketing, ideally in e-commerce/D2C.
- Confident handling of Meta Ads Manager (required) — you know how to not just launch campaigns but manage them profitably.
- Strong mix of analytical thinking and creative execution: you can read the numbers — and turn them into better ads.
- Experience with creative strategy, testing structures, and scalable creative systems.
- Skilled in copywriting and able to produce content & creatives yourself (design + basic editing).
- Independent, structured working style and clear prioritization: you work purposefully, not just busy.
- You communicate directly, honestly, and solution-oriented — no drama, no excuses.
Benefits
- The opportunity to help build our performance marketing from the ground up and have visible impact.
- Short decision-making paths and real freedom in execution — no corporate red tape.
- A respectful environment where solid work and measurable results matter.
- Hybrid remote/home office setup — flexible but with a sense of team.
- A product you can stand behind: plant-based, honest, and genuinely contributes to animal welfare.
Job title
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