Lead Performance Marketing Manager driving performance marketing strategies and campaigns for Circle K across European markets. Collaborate with local teams for effective strategy execution.
Responsibilities
Act as the lead performance marketing manager for all performance-led projects and campaigns.
Develop and implement performance marketing strategies for Circle K’s European Markets.
Lead performance marketing for B2B, B2C Loyalty, Search and other EU-wide projects.
Collaborate with local market specialists and commercial teams to adapt and localize performance improvements.
Monitor performance, analyse results, and provide actionable insights to improve future campaigns.
Requirements
Proven experience in digital performance marketing.
Strong communication, interpersonal skills, and project management skills.
Proficiency in Excel, spreadsheets, and reporting tools.
Strong analytical skills and experience using analytics tools like Google Analytics, Google Tag Manager.
Experience in working with martech tools such as DMP.
Knowledge and experience working with Dynamic Creative Optimization.
Experience in B2B marketing is considered as an advantage.
Experience with A/B testing, conversion rate optimization, and data-driven decision-making.
Proficiency in English, additional local languages relevant to European market will be considered as an advantage.
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