Hybrid Senior Marketing Specialist

Posted last month

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About the role

  • Senior Marketing Specialist at CHS Energy executing B2B and B2C marketing programs. Collaborating with internal and external stakeholders to enhance brand strategies and drive demand.

Responsibilities

  • Develop, implement, and execute B2B and B2C marketing programs, campaigns, and promotions for Cenex® branded wholesale refined fuels and lubricants.
  • Drive demand through strategies and sponsorships, leveraging both traditional and digital media platforms.
  • Manage marketing budgets, including content development, program execution, and performance tracking.
  • Collaborate with internal stakeholders to ensure alignment with business objectives.
  • Prepare and distribute marketing materials such as presentations, product literature, and promotional content.
  • Drive brand strategies, including content development, marketing program and promotion implementation, channel communications, sponsorships, event execution and trade advertising.
  • Play a key role in developing and executing product and sales promotion communications with both internal sales teams and external customers.
  • Independently manage key products and promotional elements including product literature, data sheets, packaging, and related product communications.
  • Manage vendor relationships and partner with key contacts to oversee production of marketing tools (print, digital, radio, social media) that increase product awareness and consideration for Cenex branded products.
  • Coordinate with internal teams and external agencies to ensure timely delivery of marketing programs.
  • Track program performance against KPIs to measure ROI and recommend improvements.
  • Craft and deploy communications for multiple audiences (dealers, end-users, internal teams) across traditional and digital platforms.
  • Collaborate with sales, product line management, technical services, and operations teams to support product development and market growth.
  • Partner with training teams and sales leadership to support training efforts and materials.
  • Respond to questions, concerns, and requests from key audiences including field staff, dealers, vendors, and employees regarding marketing programs and promotions.

Requirements

  • High School diploma or GED
  • 4+ years of experience in Communications and/or Marketing
  • Bachelor's degree preferred in Communications, Communication Arts, Marketing, Journalism, Business, English, Public Relations, or related field
  • Experience in agriculture, energy, refined fuels, lubricants, or heavy-duty industries
  • Proficiency in Microsoft Office; Intermediate level computer skills required in PowerPoint, Word, Excel
  • Experience with project management, content creation, CRM, or use of marketing data
  • Experience in the cooperative system
  • Experience in professional written communications.

Benefits

  • medical
  • dental
  • vision
  • wellness programs
  • life insurance
  • health and dependent care spending accounts
  • paid time off
  • 401(k)
  • pension
  • profit sharing
  • short- and long-term disability
  • tuition reimbursement
  • adoption assistance

Job title

Senior Marketing Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

High School Diploma

Location requirements

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