Relationship Manager for LexisNexis focusing on growth within financial institutions. Engaging C - suite and stakeholders to enhance deal origination and risk management capabilities.
About the role
- Manager, Growth Marketing for Daily Harvest responsible for scaling customer acquisition across DTC and emerging channels. Collaborating with internal teams to drive marketing performance and develop innovative growth strategies.
Responsibilities
- Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc.)
- Partner with our paid media agency to develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
- Optimize toward CAC, acquisition volume, LTV, and household penetration targets
- Manage budget allocation across channels and funnel stages
- Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
- Identify opportunities for incremental growth and efficiency improvements
- Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting
- Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
- Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms
- Develop and execute a Reddit strategy
- Support micro-influencer and creator partnerships in collaboration with the Brand team
- Expand and manage affiliate partnerships, including identifying non-traditional partners rooted in specific consumer communities
- Sourcing and supporting acquisition partnerships, including building partner prospect lists, conducting outreach, and managing partnership logistics
- Support the development of B2B growth initiatives, including identifying potential partners, coordinating outreach, supporting partner activations, and developing marketing collateral or co-marketing materials
- Build lightweight testing frameworks to rapidly validate new channels and partnerships, scaling those that demonstrate strong CAC efficiency and acquisition potential
- Continuously explore unconventional acquisition opportunities that can unlock new audiences and reduce reliance on traditional paid channels
- Own and optimize performance reporting across channels, ensuring accurate, actionable visibility into DTC acquisition performance
- Partner with agency & internal analytics on incrementality measurement across all channels and use insights to inform future media plans
- Proactively surface insights, risks, and optimization opportunities to inform budget and strategy decisions
- Collaborate with Sr Director of Revenue & Finance team on forecasting, spend pacing, and performance tracking against weekly/monthly acquisition goals
Requirements
- 5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
- Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
- Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
- Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
- Strong analytical skills with the ability to interpret performance data and translate insights into action
- Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works
- High ownership mindset with a bias toward experimentation, learning, and iteration
- Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation
Benefits
- medical, dental, vision coverage
- disability insurance
- health savings account
- flexible spending accounts
- tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access, and monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- paid volunteer time off
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
BA
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