Hybrid Senior Director, B2C Membership Revenue

Posted 2 months ago

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About the role

  • Senior Director driving membership revenue for women executive network, focusing on acquisition and team leadership. Partnering across teams to optimize growth strategies and member engagement.

Responsibilities

  • Drive Member Acquisition & Sales Strategy
  • Own and execute the sales strategy for B2C membership growth—designing scalable sales motions, optimizing conversions, and ensuring a high-quality experience for every prospective member.
  • Lead new member acquisition through a high-touch, insight-driven process that converts qualified leads into engaged members.
  • Own the sales process end-to-end—from first conversation through membership activation—ensuring every interaction reflects our brand voice and member value proposition.
  • Be accountable for key KPIs, including new ARR, booking and close rates—driving measurable business impact through exceptional execution.
  • Collaborate & Inform Strategic Growth
  • Partner with the CMO and leadership team to translate high-level revenue goals into actionable sales plans, ensuring alignment with our brand promise, mission, and growth strategy.
  • Partner closely with Marketing leadership to align sales and marketing strategies, re-engagement efforts and winback campaigns that expand reach and revenue.
  • Partner with Member Experience leaders to uncover growth opportunities, attend and host events with acquisition potential, and ensure a seamless experience for prospective members from initial interest through onboarding.
  • Identify and share insights from prospect conversations to help refine messaging, storytelling, and product-market fit across teams.
  • Lead & Develop a High-Performing Team
  • Lead, coach, and develop a team of 4–5 sales professionals, fostering accountability, collaboration, and professional growth.
  • Build a culture of excellence grounded in empathy, curiosity, and measurable outcomes.
  • Optimize Data, Systems & Sales Operations
  • Use Salesforce analytics to drive day-to-day visibility into performance—identifying what’s working, where to adjust and ensuring continuous improvement across the team’s execution.
  • Drive sales operations excellence through accurate forecasting, transparent reporting, and process optimization
  • Partner with RevOps and Finance leadership to set quotas, build annual revenue plans, and design incentive and compensation structures that drive growth and accountability.
  • Oversee sales forecasts, budgets, and performance metrics—providing detailed insights and analysis to the Executive and Leadership Teams during Weekly and Monthly Business Reviews
  • Advance Sales Enablement & Continuous Improvement
  • Shape the future of sales enablement by building playbooks, tools, and processes that elevate team performance and the prospective member experience.
  • Continuously refine sales strategy and approach, improving talk tracks, objection handling, and value articulation based on real-time feedback and performance data.
  • Use data-driven insights to evolve sales processes, SOPs, and ways of working for efficiency and consistent revenue performance.
  • Model Leadership & Culture
  • Manage Chief’s presence at conferences, networking events, internal programs, and industry events to drive awareness, demand, and revenue.
  • Model empathy, adaptability, and accountability in a fast-changing environment—helping drive alignment and connection during a time of transformation.

Requirements

  • Built and scaled high-performing B2C sales teams that turn insight into action—driving consistent growth while fostering connection and accountability.
  • Led sales in dynamic environments, thriving amid change and ambiguity while finding creative, data-informed ways forward.
  • Developed and executed strategic sales plans—then led the team through hands-on execution, pipeline management, and iterative process improvement to deliver results.
  • Demonstrated experience with ARR/subscription models—balancing acquisition growth with sustainable revenue and forecasting accuracy.
  • Sold premium, membership-based, or service-oriented offerings to discerning audiences, understanding how to articulate value and build trust with high-intent customers.
  • Partnered effectively across Marketing, Finance, RevOps, and other cross-functional teams—thriving in collaboration that turns shared data and insights into clear communication, alignment, and actionable plans for growth and impact.
  • Operated with deep fluency in Salesforce, CRM systems, and analytics tools—using data, experimentation, and performance metrics to optimize conversion, identify new opportunities, and drive accountability through continuous improvement.
  • Coached and inspired teams to stretch toward ambitious goals while maintaining a people-first, mission-driven culture.
  • Bring strong analytical, strategic thinking, and problem-solving skills, with a keen eye for detail and follow-through.
  • Deeply passionate about Chief’s mission and driving leadership excellence for executive women—finding fulfillment not just in hitting targets, but in building something enduring: teams, systems, and experiences that reflect shared purpose and excellence.

Benefits

  • Competitive salary and equity
  • Flexible vacation policy
  • 20 weeks of paid gender neutral parental leave
  • Full medical, dental, and vision packages
  • 401(k)
  • Opportunity to work for a startup focused on driving real change for women in business
  • Opportunity to create and attend inspiring experiences and events with leaders of the industry
  • Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

Job title

Senior Director, B2C Membership Revenue

Job type

Experience level

Senior

Salary

$210,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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