CRM Coordinator role at Charlotte Tilbury focusing on BAU emails and CRM channel growth in the beauty industry.
Responsibilities
Collaborate with existing CRM Coordinator to deliver BAU emails, push notifications and SMS for English speaking and translated markets.
Be an expert user of our ESP (Braze), including segmentation, targeting and scheduling.
Oversee QA process to ensure highest standards are met across all CRM channels.
Own email briefing processes end-to-end, working closely with key stakeholders to ensure all BAU and NPD (New Product Drop) emails are delivered to deadline and are of the highest quality.
Support the CRM Manager with our localisation content plan, with a key focus on overseeing the process to deliver and optimise BAU content in translated markets.
Support the CRM Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation.
Support the CRM Manager with the segmentation strategy, championing a data-led approach.
Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue.
Regularly review competitor activity and provide new, best-in-class ideas and innovations across BAU emails to drive click-worthy, relevant and aspirational content.
Requirements
Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries
Braze knowledge is a plus but must have previous experience with an ESP
Movable Ink experience (Desirable)
Experience with loyalty programmes
Highly organised and able to prioritise workload effectively in a fast-paced environment
Pro-active and able to work off your own initiative
Comfortable and confident in articulating and sharing new ideas
Methodical, logical, organised and calm under pressure
Positive ‘can-do' attitude
Works effectively, confidently, and pro-actively both in a team and individually
Data-driven with strong analytical skills
Good understanding of web analytics and customer databases
Incredibly motivated, driven, and detail-orientated.
Benefits
25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
Financial security and planning with our pension and life assurance for all
Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
Bring your furry friend to work with you on our allocated dog friendly days and spaces
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