About the role

  • CRM Coordinator role at Charlotte Tilbury focusing on BAU emails and CRM channel growth in the beauty industry.

Responsibilities

  • Collaborate with existing CRM Coordinator to deliver BAU emails, push notifications and SMS for English speaking and translated markets.
  • Be an expert user of our ESP (Braze), including segmentation, targeting and scheduling.
  • Oversee QA process to ensure highest standards are met across all CRM channels.
  • Own email briefing processes end-to-end, working closely with key stakeholders to ensure all BAU and NPD (New Product Drop) emails are delivered to deadline and are of the highest quality.
  • Support the CRM Manager with our localisation content plan, with a key focus on overseeing the process to deliver and optimise BAU content in translated markets.
  • Support the CRM Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation.
  • Support the CRM Manager with the segmentation strategy, championing a data-led approach.
  • Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue.
  • Regularly review competitor activity and provide new, best-in-class ideas and innovations across BAU emails to drive click-worthy, relevant and aspirational content.

Requirements

  • Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries
  • Braze knowledge is a plus but must have previous experience with an ESP
  • Movable Ink experience (Desirable)
  • Experience with loyalty programmes
  • Highly organised and able to prioritise workload effectively in a fast-paced environment
  • Pro-active and able to work off your own initiative
  • Comfortable and confident in articulating and sharing new ideas
  • Methodical, logical, organised and calm under pressure
  • Positive ‘can-do' attitude
  • Works effectively, confidently, and pro-actively both in a team and individually
  • Data-driven with strong analytical skills
  • Good understanding of web analytics and customer databases
  • Incredibly motivated, driven, and detail-orientated.

Benefits

  • 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
  • Financial security and planning with our pension and life assurance for all
  • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
  • Bring your furry friend to work with you on our allocated dog friendly days and spaces
  • Generous product discount and gifting!

Job title

CRM Coordinator

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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