Specialist in Marketing and Sales managing administrative tasks and supporting media clients at CBC/Radio-Canada. Role includes analytical tasks and relationship building to achieve sales objectives.
Responsibilities
Performs specialized administrative and clerical tasks to support an individual, unit, department, or operation, or to respond to the requirements of external media clients.
Analyses, interprets, and disseminates data from various sources including audience research demographics, client profiles, program schedule changes, commercial instructions, sales orders, and commercial material, to determine the potential impact on the unit, department, and/or external client and facilitates decisions regarding the on-air presentation.
Inputs and manages data such as sales bookings, commercial scheduling instructions, commercial logs, cut-ins, and sales promotions to develop a commercial schedule that meets advertiser commitments and adheres to CBC policies and guidelines.
Develops relationships and negotiates with internal and/or external clients to maintain revenue, resolve billing discrepancies, or arrange for make-goods, commercial material, program format changes, commercial production, or the extension of deadlines.
Identifies, through research and investigation, conflicts, issues, and concerns (for example – product conflicts, the rejection of commercial material, the need to offer replacement spots) and either resolves, if within accepted parameters, or makes recommendations for resolution including specific timelines where appropriate.
Requirements
A level of education equivalent to graduation from community college with an emphasis on accounting, statistics, business, or marketing consistent with the area of potential assignment.
Three years of relevant experience that demonstrates a knowledge and understanding of marketing and sales in the context of the broadcasting industry.
Previous media agency and/or broadcast sales experience is an asset.
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