German speaking GTM Marketing Manager driving market growth for a leading AI-driven tender management firm. Focused on establishing presence in DACH region through strategic relationships and product positioning.
Responsibilities
Launch GTM Strategy and plan for product roll out in DACH.
Work closely with commercial data team to identify entry points, messaging and opportunities.
Build and maintain sustainable relationships with customers, industry experts, partners and key decision-makers.
Represent Tendium at trade fairs, conferences, and industry events.
Collaborate closely with product teams, sales, customer success and creative marketing to enhance customer experience.
Ensure pricing and packaging model matches customer willingness to pay and market expectations.
Utilize digital tools and CRM systems to analyze launch performance and key metrics.
Stay up to date on trends in public procurement, AI, and B2B SaaS.
Requirements
6+ years of experience from similar roles
Native or fluent German
Excellent English communication skills
Experience with or understanding of B2B SaaS environments
Commercial background within marketing, sales, or related revenue-focused role.
Good knowledge of public procurement system in DACH & Europe (nice-to-have)
A completed degree in business administration or comparable education (nice-to-have)
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