Hybrid Account Director – Planning

Posted 1 hour ago

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About the role

  • Account Director responsible for strategic planning and client relationships. Leading cross-channel campaigns in a top UK independent media agency.

Responsibilities

  • Lead strategic client relationships, acting as senior day-to-day contact across priority accounts.
  • Shape commercial and strategic client opportunities by proactively identifying growth areas, influencing briefs, and ensuring alignment with client ambition and business goals.
  • Optimise agency impact by supporting Business Directors in value articulation, renewals, and commercial planning.
  • Identify and delivers key agency opportunities: Whether these are commercial opportunities or efficiency opportunities they have a clear focus on supporting agency growth.
  • Supports commercial delivery, working with BD’s + Ops/Finance on forecasting, margin tracking, and pipeline visibility.
  • Leads cross-channel campaign planning and delivery, ensuring cohesion, performance alignment to KPIs, and consistent reporting.
  • Shapes the media response to briefs by setting the strategic direction, supporting innovation and optimisation-led approaches, and overseeing planning timelines.
  • Coaches teams in digital and offline media strategy, embedding audience-first, insight-led planning approaches and encouraging cross-channel thinking.
  • Shapes a forward-looking planning culture, encouraging teams to stay ahead of market developments.
  • Supports channel leads and planners to feed into client-facing trend decks and strategic updates, with a focus on delivering best-in-class thinking.
  • Promotes automation and efficiency, advocating for smart use of AI tools and scalable planning practices that raise standards in documentation, collaboration and productivity.

Requirements

  • Proven experience in media and communications planning, ideally across a variety of categories and business objectives, with the ability to balance brand-building and performance-driven thinking.
  • Strong cross-channel planning expertise, with a clear understanding of how digital and offline channels work together to deliver full-funnel impact.
  • Demonstrated experience in leading and supporting teams, with a collaborative and inclusive leadership style that prioritises development, constructive feedback, and coaching at the right moments.
  • Confidence using planning tools and effectiveness frameworks (such as Touchpoints, media principles, and measurement approaches), and the ability to apply them practically in day-to-day planning.
  • A track record of delivering clear, strategic thinking, able to simplify complex challenges, interrogate briefs effectively, and translate insight into sharp, actionable recommendations.

Benefits

  • Time to Unwind – 22 days holiday (+ Christmas holiday closure), a day off for your birthday, holiday buying scheme, flexi-hours and both a cultural bank holiday and work abroad scheme.
  • Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
  • Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
  • Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and free professional counselling.
  • Supporting Families – Enhanced parental leave pay, flexible working and life assurance.
  • Giving Back – Paid charity days and sustainability initiatives.
  • Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.

Job title

Account Director – Planning

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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