Account Director responsible for strategic planning and client relationships. Leading cross-channel campaigns in a top UK independent media agency.
Responsibilities
Lead strategic client relationships, acting as senior day-to-day contact across priority accounts.
Shape commercial and strategic client opportunities by proactively identifying growth areas, influencing briefs, and ensuring alignment with client ambition and business goals.
Optimise agency impact by supporting Business Directors in value articulation, renewals, and commercial planning.
Identify and delivers key agency opportunities: Whether these are commercial opportunities or efficiency opportunities they have a clear focus on supporting agency growth.
Supports commercial delivery, working with BD’s + Ops/Finance on forecasting, margin tracking, and pipeline visibility.
Leads cross-channel campaign planning and delivery, ensuring cohesion, performance alignment to KPIs, and consistent reporting.
Shapes the media response to briefs by setting the strategic direction, supporting innovation and optimisation-led approaches, and overseeing planning timelines.
Coaches teams in digital and offline media strategy, embedding audience-first, insight-led planning approaches and encouraging cross-channel thinking.
Shapes a forward-looking planning culture, encouraging teams to stay ahead of market developments.
Supports channel leads and planners to feed into client-facing trend decks and strategic updates, with a focus on delivering best-in-class thinking.
Promotes automation and efficiency, advocating for smart use of AI tools and scalable planning practices that raise standards in documentation, collaboration and productivity.
Requirements
Proven experience in media and communications planning, ideally across a variety of categories and business objectives, with the ability to balance brand-building and performance-driven thinking.
Strong cross-channel planning expertise, with a clear understanding of how digital and offline channels work together to deliver full-funnel impact.
Demonstrated experience in leading and supporting teams, with a collaborative and inclusive leadership style that prioritises development, constructive feedback, and coaching at the right moments.
Confidence using planning tools and effectiveness frameworks (such as Touchpoints, media principles, and measurement approaches), and the ability to apply them practically in day-to-day planning.
A track record of delivering clear, strategic thinking, able to simplify complex challenges, interrogate briefs effectively, and translate insight into sharp, actionable recommendations.
Benefits
Time to Unwind – 22 days holiday (+ Christmas holiday closure), a day off for your birthday, holiday buying scheme, flexi-hours and both a cultural bank holiday and work abroad scheme.
Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and free professional counselling.
Supporting Families – Enhanced parental leave pay, flexible working and life assurance.
Giving Back – Paid charity days and sustainability initiatives.
Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.
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