Head of Sales B2B at Cafeyn leading a sales team in digital content industries. Overseeing B2B sales strategy and execution to drive revenue growth.
Responsibilities
Manage, coach, and develop the B2B Sales & Account Management team (7 people).
Set clear objectives, territories/vertical ownership, and KPIs.
Build a performance-driven culture with regular 1:1s, pipeline reviews, and skill development.
Ensure strong collaboration between Sales and Account Management to drive renewals, upsells, and cross-sells.
Improve retention, contract renewals, and average contract value over time.
Deliver annual B2B revenue growth in line with budget, balancing new sales and renewals/upsells.
Refine Cafeyn’s B2B value proposition versus competitors.
Ensure consistent messaging, pricing logic, and packaging across all B2B verticals.
Work closely with Product, Content, Finance, Legal, and Ops to ensure deals are sellable, profitable, and deliverable.
Ensure strong CRM discipline: every opportunity clearly qualified, staged, valued, and with next steps documented.
Requirements
8+ years of experience in B2B Sales / Business Development, ideally in digital media, SaaS, content, or platform businesses
Proven experience managing and scaling a Sales team, including Business Developers and Account Managers
Strong track record of closing complex B2B deals with multiple stakeholders (procurement, legal, HR, CSR, IT, etc.)
Solid experience with annual contracts, renewals, and upsell strategies
Strong command of pipeline management, forecasting, and CRM discipline (HubSpot, Salesforce, or equivalent)
Ability to combine hands-on senior BD execution with team leadership
Clear understanding of pricing, margins, and deal profitability
Excellent communication and leadership skills; able to influence internally and externally
Fluent in French and English; additional languages are a plus
Benefits
Classic package 🎓 We provide a Swile card for your meal vouchers, Sidecare health insurance, and a mobility package to reimburse your transport subscription.
We have a partnership with Wellpass that gives you access to fitness classes and wellness activities for both exercise and relaxation as you want.
You have an access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.
We allow you to work remotely two days per week.
We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform.
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