HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.
About the role
- Marketing Coordinator role at Alberta Blue Cross developing and executing marketing strategies for health coverage products. Fostering team collaboration and market presence enhancement in a hybrid work environment.
Responsibilities
- Assist in developing and executing marketing strategies and plans.
- Align marketing efforts with business objectives and market needs.
- Collaborate with team members and business stakeholders to execute on the development and finalization of marketing initiatives.
- Acquire market research and analysis to identify trends, consumer preferences, and competitive landscape.
- Gather and input defined metrics for marketing activities in applicable areas on defined schedule.
- Keep marketing projects on track, allocate resources efficiently.
- Working with the content team, ensure messaging is reflective of the buyer’s journey stage and target audience.
- Assist in managing the marketing budget including spend and invoice processing.
Requirements
- Post-secondary degree or diploma in marketing or advertising.
- Minimum of three years marketing experience in a corporate environment, advertising, or media agency.
- Excellent verbal and written communication skills.
- Strong interpersonal skills with the ability to build and maintain relationships with stakeholders.
- Excellent organizational and project management abilities.
- Resourceful, creative thinker with strong problem-solving skills.
- Exceptional attention to detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
- High proficiency with Microsoft office (Word, PowerPoint, Excel and Outlook).
- Hands-on experience with marketing technology such as email marketing platforms like Marketo an asset.
- Strong marketing automation experience with the ability to build, optimize, and report on automated journeys using platforms like Marketo, Microsoft Dynamics 365 or similar martech.
- Strong data literacy with the ability to interpret dashboards, identify trends, and translate insights into clear marketing actions.
Benefits
- Competitive salary and benefits package
- Hybrid work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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