Audience Operations Analyst executing audience distribution strategies for B2B clients. Collaborating with major brands to optimize targeted advertising campaigns.
Responsibilities
Facilitate delivery of custom data deliverables to ad-buying platforms. Stay abreast of industry trends and best practices in audience distribution.
Serve as primary point of contact for customer data requests via our service desk
Assist clients in devising creative and effective targeting strategies at the pre-sales stage. Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data. Employ data visualization tools to present findings effectively.
Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations. Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience.
At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products.
Support customer growth through client calls, demos, and troubleshooting consultation.
Requirements
A bachelor’s degree from 4-year university, or equivalent experience preferred
Customer service oriented; responsiveness to inbound requests is critical
Methodical, highly organized, and detail-oriented
Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
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