Go to Market Enablement Program Manager leading enablement for sales conversion strategies at BlueCat. Collaborating with various teams to equip the Go-to-Market team for success.
Responsibilities
Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans.
Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases.
Create sales playbooks, cheat sheets, and battle cards tailored to new offerings.
Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling.
Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives.
Partner with field sales leaders to drive alignment on account planning and customer engagement strategies.
Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts.
Develop enablement focused on moving customers from perpetual to subscription based sales.
Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate.
Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content.
Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline.
Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement.
Requirements
3+ years of experience in Sales Enablement
Deep understanding of B2B sales processes, especially complex/solution selling.
Technical selling knowledge and experience ideally in DDI and/or Networking.
Experience enabling technical and non-technical sales roles.
Strong facilitation, instructional design skills and Force Management certified.
Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics.
Excellent communication, storytelling, and project management skills.
Strategic thinker with a bias for action and results.
Preferred:
Experience supporting an entire Go-to-Market team including Customer Success Managers.
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