Sr. Manager driving brand strategy and program management for HEYDUDE at Crocs. Partnering with senior leadership to execute strategic initiatives and optimize organizational performance.
About the role
- Go to Market Enablement Program Manager leading enablement for sales conversion strategies at BlueCat. Collaborating with various teams to equip the Go-to-Market team for success.
Responsibilities
- Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans.
- Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases.
- Create sales playbooks, cheat sheets, and battle cards tailored to new offerings.
- Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling.
- Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives.
- Partner with field sales leaders to drive alignment on account planning and customer engagement strategies.
- Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts.
- Develop enablement focused on moving customers from perpetual to subscription based sales.
- Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate.
- Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content.
- Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline.
- Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement.
Requirements
- 3+ years of experience in Sales Enablement
- Deep understanding of B2B sales processes, especially complex/solution selling.
- Technical selling knowledge and experience ideally in DDI and/or Networking.
- Experience enabling technical and non-technical sales roles.
- Strong facilitation, instructional design skills and Force Management certified.
- Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics.
- Excellent communication, storytelling, and project management skills.
- Strategic thinker with a bias for action and results.
- Preferred:
- Experience supporting an entire Go-to-Market team including Customer Success Managers.
Benefits
- A Professional Development Budget
- Dedicated Wellness Days and Wellness Week
- A Lifestyle Spending Account
- An Employee Recognition Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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