Hybrid Go To Market Enablement Program Manager

Posted last month

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About the role

  • Go to Market Enablement Program Manager leading enablement for sales conversion strategies at BlueCat. Collaborating with various teams to equip the Go-to-Market team for success.

Responsibilities

  • Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans.
  • Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases.
  • Create sales playbooks, cheat sheets, and battle cards tailored to new offerings.
  • Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling.
  • Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives.
  • Partner with field sales leaders to drive alignment on account planning and customer engagement strategies.
  • Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts.
  • Develop enablement focused on moving customers from perpetual to subscription based sales.
  • Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate.
  • Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content.
  • Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline.
  • Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement.

Requirements

  • 3+ years of experience in Sales Enablement
  • Deep understanding of B2B sales processes, especially complex/solution selling.
  • Technical selling knowledge and experience ideally in DDI and/or Networking.
  • Experience enabling technical and non-technical sales roles.
  • Strong facilitation, instructional design skills and Force Management certified.
  • Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics.
  • Excellent communication, storytelling, and project management skills.
  • Strategic thinker with a bias for action and results.
  • Preferred:
  • Experience supporting an entire Go-to-Market team including Customer Success Managers.

Benefits

  • A Professional Development Budget
  • Dedicated Wellness Days and Wellness Week
  • A Lifestyle Spending Account
  • An Employee Recognition Program

Job title

Go To Market Enablement Program Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

HybridCanada

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