Hybrid CRM & Automation Manager

Posted 3 weeks ago

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About the role

  • Junior CRM Manager for BlaBlaCar Daily managing CRM initiatives and strategies. Collaborating with various teams to drive user engagement and feature adoption through CRM programs.

Responsibilities

  • Own the strategy for automated CRM programs, defining which segments, lifecycle stages, and channels to prioritize to meet ambitious targets (e.g., +10% passenger (PAX) growth, improved retention).
  • Drive the execution of key CRM initiatives: revitalize existing programs (e.g., activation), create a crucial missing retention program, and support the launch and adoption of new features and products (e.g., Carpool lines and White Label solutions).
  • Translate business and product needs into clear, actionable CRM programs.
  • Manage both ad-hoc and automated campaigns at national and local levels.
  • Execute CRM automated programs end-to-end in coordination with the Product team: from conception and setup to launch, measurement, and optimization.
  • Implement campaigns using our cross-channel platform, Braze (email, push notifications, in-product messaging).
  • Create, review, and edit content for new programs and lead the creative process in coordination with designers.
  • Use data-driven insights to understand customer needs and deliver personalized communications and content that drive frequent usage and retention.
  • Analyze CRM results and share actionable insights with key stakeholders.
  • Proactively communicate progress and outcomes to ensure CRM programs align with and amplify our business execution velocity.

Requirements

  • Strong academic background; degrees in business, management, or related fields preferred.
  • 1–3 years of experience in CRM, Marketing, or Product (including internships).
  • Highly detail-oriented and able to manage multiple tasks simultaneously.
  • Comfortable with change: able to step back, prioritize, and focus on high-value tasks.
  • Strong data and analytical skills with a results-driven, impact-oriented mindset.
  • Excellent communication skills; humble and collaborative, with a willingness to share and learn from others.
  • Able to engage in technical discussions with engineering teams while consistently considering business objectives.
  • Creative, out-of-the-box thinker who can turn ideas into testable increments and accelerate turning bets into business and usage outcomes.
  • A tools-oriented mindset is a strong plus to master and leverage capabilities offered by Braze (or similar tools).
  • Proactively uses AI tools to boost productivity and streamline workflows; using AI to serve business objectives and improve end-user experience is a strong plus.
  • Fluency in English and French.

Benefits

  • Hybrid work: 2–3 days per week in the office.
  • 4 additional weeks on top of legal maternity/paternity leave.
  • 50% healthcare coverage (Alan).
  • Financial support for home office equipment.
  • Minimum 25 days of holiday per year.
  • Local meal plan (Swile card).
  • 50% transportation reimbursement (Forfait Mobilité Durable).
  • Free unlimited carpooling and bus rides.
  • Personal growth through training, mentorship, and internal mobility programs.
  • Employee stock ownership plan.
  • Regular team-building events.
  • 1 day off per year to test our product.

Job title

CRM & Automation Manager

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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