Growth Marketing Specialist at OBRIO, overseeing R&D and optimizing Meta Ads campaigns for a global audience. Join a fast - growing marketing team to impact millions worldwide.
About the role
- Senior Growth Engagement Manager focused on driving lifecycle marketing initiatives at Bitstamp by Robinhood. Engaging customers through personalized and automated communications for growth and retention.
Responsibilities
- On this individual contributor role, you will be focused on driving lifecycle marketing initiatives across the customer journey.
- Implementing lifecycle marketing campaigns and communications across onboarding, engagement, and retention stages.
- Defining and executing the contact and engagement strategy (right message, right audience, right time) through automated and triggered journeys.
- Initiating analysis to provide customer insight or add value to the customer relationship.
- Reporting on campaign performance over time to measure the effectiveness of marketing efforts.
- Partnering with cross-functional stakeholders (Product Marketing, Product, Creative, Data Science) to develop and execute lifecycle campaigns and experiments.
- Preparing targeting lists based on campaign requirements and supporting other functions on data analyses.
- Developing automated journeys, A/B testing, and optimization strategies by experimenting with target audiences, rewards, creatives, and copy to ensure the most effective approach.
- Leveraging lifecycle marketing tools and data capabilities to deliver personalized and automated communications.
- Collaborating on campaign planning and resource prioritization in alignment with growth and engagement goals.
- 'Financial accountability' for setting and delivering against budgets. Negotiating with suppliers to provide better value for money.
Requirements
- At least 8 years of experience with one of the leading lifecycle marketing or marketing automation platforms.
- Proficient knowledge of one of the structured querying languages (SQL, MySQL, or similar).
- Excellent understanding of lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
- Good communication skills to effectively collaborate with other team members, departments, and stakeholders.
- Ability to clearly explain complex processes and ideas.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Manager responsible for growth and channel activation for Aéropostale and Lucky Brand. Leading initiatives to drive consumer engagement and store associate advocacy.
Strategic Growth Supervisor overseeing capital project delivery across energy pipelines and facilities. Leading PMO staff and ensuring compliance with company standards and regulations.
Manager, Revenue Growth Management responsible for RGM strategy in North America at Husqvarna Group. Leading cross - functional collaboration to optimize pricing, promotions, and market share growth.
Growth Marketer at 채널톡 translating customer challenges into actionable insights and strategies for B2B SaaS. Collaborating with sales and marketing teams to optimize all funnel stages.
Site Origination and Acquisition Manager developing high - quality locations for public EV charging infrastructure. Leading market analyses and negotiations in the eMobility sector.
User Acquisition Manager at Lucida AI managing significant ad budgets and campaigns for growth. Focused on multi - channel user acquisition and data - driven scaling strategies in the AI industry.
Growth Digital Manager leading and scaling global digital acquisition and retention strategies for AIRE Ancient Baths. Combining data, creativity, and execution to maximize performance across channels.
Growth Manager leading efforts to establish Prisjagt in Denmark market. Responsible for partnerships, merchant engagement, and local market insights in a hybrid work environment.
Relationship Director, Growth providing financial services to Mid - Market growth businesses. Responsible for developing client relationships and managing a sub team to ensure credit stewardship.