Hybrid Senior Growth Engagement Manager

Posted 3 days ago

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About the role

  • On this individual contributor role, you will be focused on driving lifecycle marketing initiatives across the customer journey.
  • Implementing lifecycle marketing campaigns and communications across onboarding, engagement, and retention stages.
  • Defining and executing the contact and engagement strategy (right message, right audience, right time) through automated and triggered journeys.
  • Initiating analysis to provide customer insight or add value to the customer relationship.
  • Reporting on campaign performance over time to measure the effectiveness of marketing efforts.
  • Partnering with cross-functional stakeholders (Product Marketing, Product, Creative, Data Science) to develop and execute lifecycle campaigns and experiments.
  • Preparing targeting lists based on campaign requirements and supporting other functions on data analyses.
  • Developing automated journeys, A/B testing, and optimization strategies by experimenting with target audiences, rewards, creatives, and copy to ensure the most effective approach.
  • Leveraging lifecycle marketing tools and data capabilities to deliver personalized and automated communications.
  • Collaborating on campaign planning and resource prioritization in alignment with growth and engagement goals.
  • 'Financial accountability' for setting and delivering against budgets. Negotiating with suppliers to provide better value for money.

Requirements

  • At least 8 years of experience with one of the leading lifecycle marketing or marketing automation platforms.
  • Proficient knowledge of one of the structured querying languages (SQL, MySQL, or similar).
  • Excellent understanding of lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
  • Good communication skills to effectively collaborate with other team members, departments, and stakeholders.
  • Ability to clearly explain complex processes and ideas.

Job title

Senior Growth Engagement Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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