Hybrid Senior Growth Engagement Manager

at Bitstamp

• Job title: Senior Growth Engagement Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: MySQL, SQL
• Location requirements: Hybrid, Ljubljana, Slovenia

About the role

• Senior Growth Engagement Manager focused on driving lifecycle marketing initiatives at Bitstamp by Robinhood. Engaging customers through personalized and automated communications for growth and retention.

Responsibilities

• On this individual contributor role, you will be focused on driving lifecycle marketing initiatives across the customer journey.
• Implementing lifecycle marketing campaigns and communications across onboarding, engagement, and retention stages.
• Defining and executing the contact and engagement strategy (right message, right audience, right time) through automated and triggered journeys.
• Initiating analysis to provide customer insight or add value to the customer relationship.
• Reporting on campaign performance over time to measure the effectiveness of marketing efforts.
• Partnering with cross-functional stakeholders (Product Marketing, Product, Creative, Data Science) to develop and execute lifecycle campaigns and experiments.
• Preparing targeting lists based on campaign requirements and supporting other functions on data analyses.
• Developing automated journeys, A/B testing, and optimization strategies by experimenting with target audiences, rewards, creatives, and copy to ensure the most effective approach.
• Leveraging lifecycle marketing tools and data capabilities to deliver personalized and automated communications.
• Collaborating on campaign planning and resource prioritization in alignment with growth and engagement goals.
• 'Financial accountability' for setting and delivering against budgets. Negotiating with suppliers to provide better value for money.

Requirements

• At least 8 years of experience with one of the leading lifecycle marketing or marketing automation platforms.
• Proficient knowledge of one of the structured querying languages (SQL, MySQL, or similar).
• Excellent understanding of lifecycle and engagement marketing strategy, including customer segmentation, personalization, and experimentation to drive growth, engagement, and retention.
• Good communication skills to effectively collaborate with other team members, departments, and stakeholders.
• Ability to clearly explain complex processes and ideas.