Hybrid CRM Specialist

at BetStarters

• Job title: CRM Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Gzira, Malta

About the role

• CRM Specialist managing day-to-day CRM activities between execution and strategy for iGaming platform provider. Collaborating closely with internal teams to improve partner success in a hybrid work environment.

Responsibilities

• Plan, execute, and optimise CRM campaigns including bonuses, promotions, and player engagement journeys.
• Manage player segmentation, campaign targeting, and reward logic across platforms.
• Monitor campaign performance and proactively identify optimisation opportunities.
• Act as a CRM point of contact for internal teams and B2B partners.
• Translate commercial or operational requirements into effective CRM actions.
• Coordinate CRM requests with Account Managers, Operations, and Product teams.
• Analyse player behaviour, retention metrics, and campaign results.
• Prepare regular CRM performance reports and insights for internal stakeholders.
• Identify trends, risks, and opportunities to improve player engagement and lifetime value.
• Troubleshoot CRM-related issues such as bonus logic errors, eligibility problems, or campaign misconfigurations.
• Ensure CRM activities comply with internal processes and platform capabilities.
• Maintain accurate documentation of CRM campaigns and workflows.
• Support the development of CRM best practices and operational standards.
• Contribute ideas to improve CRM efficiency, automation, and scalability.
• Stay up to date with CRM trends and iGaming engagement practices.

Requirements

• At least 2 years of experience in a CRM, retention, or lifecycle marketing role.
• Hands-on experience with CRM platforms (Smartico experience is a strong advantage).
• Strong understanding of player engagement, bonuses, promotions, and segmentation.
• Excellent communication and interpersonal skills — comfortable working with people at all levels.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Highly organised, detail-oriented, and able to manage multiple priorities.

Benefits

• Mid-level role with real ownership and visibility in a growing iGaming platform provider.
• Exposure to B2B CRM operations across multiple markets.
• Collaborative, supportive team environment.
• Hybrid working setup based in Malta.
• Clear progression path toward a senior CRM or managerial role.