Bilingual Marketing and Advertising Copywriter at Sun Life crafting narratives for digital marketing campaigns across Canada. Engaging authentic storytelling and data - driven copy for diverse platforms.
About the role
- Editorial Copywriter producing high-quality content for digital strategies and SEO best practices. Collaborating with teams to deliver engaging customer experiences with a focus on the UK market.
Responsibilities
- Write clear, engaging copy for reviews, listicles, guides, and website pages
- Adapt tone for different markets (UK and international English) while keeping one consistent brand voice
- Write with SEO best practices: search intent alignment, headings, internal linking, and on-page optimisation
- Summarise and explain key terms and policies in plain language
- Follow structured templates and editorial guidelines to keep content consistent
- Edit and improve content for clarity, tone, readability, and SEO performance
- Work closely with editors and designers to match content to page layouts
- Ensure all content aligns with legal, brand, and PR guidelines
- Refresh and update content when information changes
- Maintain high standards for accuracy, balance, and transparency
Requirements
- Native-level (or near-native) English writing and editing
- Strong writing portfolio (reviews, comparison content, consumer guides, or similar)
- Solid SEO fundamentals: understanding intent, structuring pages, using headings correctly, and supporting internal linking
- Excellent sense of tone, clarity, and structure
- Detail-oriented and careful with facts, wording, and claims
- Comfortable working independently and hitting deadlines
- Confident editor: able to improve drafts quickly and consistently
- Nice to have: iGaming writing experience (online casinos, sportsbooks, or related content)
- Experience writing for regulated or compliance-sensitive industries
- Familiarity with CMS tools and editorial workflows
- Hands-on experience with SEO tools (GA, GSC, Ahrefs, Semrush)
Benefits
- Flexible working hours
- 3 days of paid sick leave per year without a medical certificate and paid annual leaves
- Stebby wellness platform
- Private medical insurance (100% coverage)
- Reserved parking slot
- Amicable work environment and supportive team members
- Opportunities for professional development and career growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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