Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Marketing Operations Manager at BD overseeing global SKU availability and leading commercialization initiatives for flow cytometry services. Fostering collaboration across teams in a medical technology environment.
Responsibilities
- Oversee day-to-day operations to ensure global SKU availability and supply continuity
- Coordinate demand forecast adjustments with product managers, supply chain and global key accounts
- Design, implement, and refine marketing operations processes and workflows to maximize efficiency and effectiveness including product life cycle management
- Document systems and processes in shareable formats (workflows, docs, sheets, slides) for visibility and impact
- Collaborate with cross-functional teams (marketing, operations, quality procurement, medical affairs, legal, regulatory) to execute marketing operations initiatives including key customer notifications/communications
- Lead commercialization strategy for custom services, serving as the primary customer interface in partnership with technical teams
- Develop and execute strategic marketing programs that drive business growth, leveraging customer feedback and innovative perspectives
- Cultivate relationships with key customers through educational events and engagement activities
- Develop materials and messaging to support marketing strategy, including website content, print collateral, presentations, and video
- Execute promotional and communication programs in collaboration with global MARCOM and regional teams
- Gather, maintain, and analyze quantitative and qualitative market data (market trends, competitive pricing, customer needs, competitor activities)
- Identify market opportunities, segment markets, and develop go-to-market models and strategies
- Drive innovation in product and service offerings based on evolving customer needs
- Lead and collaborate with cross-functional and regional teams in a complex matrix organization
- Present to commercial leadership and influence strategic direction
- Foster an inclusive and diverse team environment
Requirements
- Bachelor’s degree in Life Sciences
- At least 5 years experience strategic marketing, product management, or other relevant experience in the Life Science or Biotech space
- Strong attention to detail and ability to review technical product specifications
- Strong interpersonal, communication, organization, prioritization, planning, and problem-solving skills
- Results-oriented, capable of managing multiple competing priorities
- Proven track record of global product/brand launch experience and product management experience
- Ability to develop comprehensive business cases with detailed financial analysis
- Demonstrated strategic thinking, analytical skills, and ability to translate data into actionable plans
- Experience leading teams and presenting senior leadership
Benefits
- Competitive package of compensation and benefits programs
- Health insurance
- Flexible work arrangements
- Professional development opportunities
- Rewards and recognition programs
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