Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Head of Marketing for KEAN Project at bbf: leading marketing strategy and execution in Limassol, Cyprus. Focusing on brand positioning and campaign delivery for a flagship seafront development.
Responsibilities
- Shape and execute the full marketing strategy for KEAN – from brand positioning to campaign delivery.
- Lead the creative direction for branding, storytelling, and visual identity across all materials.
- Handle media relations, partnerships, and PR presence locally and internationally.
- Oversee all marketing channels: digital, social, print, PR, and events.
- Coordinate marketing budgets, timelines, and performance reports.
- Partner with sales and leadership to align marketing with business goals and revenue targets.
- Champion innovation: explore fresh ideas, speak to authenticity, and set collaborations that elevate the project’s market presence.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- 6+ years of experience leading marketing in real estate, luxury, or hospitality sectors.
- Proven record of building brands that resonate emotionally and commercially.
- Strategic thinker with creative instinct and operational discipline.
- Exceptional communication skills and leadership presence.
- Fluent in English; Greek and/or Russian an advantage.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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