About the role

Product Line Manager overseeing BW Converting’s Bag product line and strategies for market success. Driving product development, marketing, and financial goals within a collaborative environment.

Responsibilities

Development, implementation and management of the product lifecycle management plan.
Central point of contact for collaboratively consolidating, prioritizing, refining, adding value to and publishing aggregated input from key subject-matter experts.
Lead the execution of product line initiatives through strong cross-functional collaboration, including prioritization of product development plans (NPD/VAVE), strategic marketing programs (including digital) and channel/region expansion plans.
Design and execute go-to-market planning and execution (messaging, positioning, differentiation features, benefits, collateral, tools, training, etc.).
Define, own and drive ambitious marketing targets and success metrics for the product portfolio, including marketing-driven growth initiatives, feature expansions and product launches.
Lead and facilitate cross-functional execution of our technical, commercial and business strategies within a matrix organization.
Support the sales team by communicating the products’ value proposition and developing sales enablement tools to support the selling process.
Increase market share in existing markets and identify and develop new markets.
Launch product and marketing campaigns and other sales programs as means to achieve revenue targets.
Meet or exceed NPD vitality targets by executing the product development process to develop and bring new products to market.
Ensure achievement of the company’s financial objectives.

Bachelor’s degree from an accredited institution.
Minimum 5 years of experience in product management or product development with capital goods.
Experience in the pouch/bag packaging industry is desirable but not required.
Proven track record of launching new products and experience working with Tier-1 customers.
Thorough knowledge of the flexible packaging market, including a deep understanding of product applications, channels, competitors and regulatory issues.
Ability to dive into technology and communicate complex concepts clearly and simply in written and verbal formats, including public speaking, product demonstrations and content creation.
Demonstrated experience collaborating with technical and commercial teams, representing partners’ and customers’ interests and developing innovative methods for collecting customer feedback.
High energy and enthusiasm that inspire and motivate others.
Global perspective and experience in international business, global business planning and global channel expansion.
Financial acumen, familiarity with planning and forecasting and with P&L responsibility.
Proven record of delivering sustainable, profitable revenue growth.
Demonstrated excellence in business strategy and development.
Success in driving a culture of continuous improvement.
Strong innovation focus and customer-oriented background.