Product Lead - Conversion overseeing onboarding and monetization for luxury brand's customer journey. Leading a team for innovative monetization and customer experience strategies.
Responsibilities
What you’ll do
Own the primary acquisition route from onboarding through to monetization, leading a team of 4.
Drive successful subscriber growth through robust experimentation in pricing, packaging, payments and upsells.
Identify and evaluate opportunities for new monetization models that drive meaningful revenue growth.
Create consistent frameworks and metrics, reporting, processes, and measurement systems for growth efforts and experiments.
Create an outstanding end-to-end customer experience by pairing rapid, iterative testing with thoughtful and considered narrative design.
Directly shape experimentation stack, tooling and modelling, and evangelize it within Ffern.
Requirements
What we’re looking forMust Haves:
3+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup
Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention
Track record of working effectively with designers, engineers, and cross-functional teams to deliver growth outcomes
Ability to prioritise ruthlessly and deliver high impact quickly
Data-driven, insight-led, and experimentation-focused mindset
Strong intuition for brand and editorial quality
Subscription experience
Nice to haves:
Subscription ecommerce experience
Ownership experience of a performance marketing focused acquisition funnel
SQL for data analysis
Benefits
Private Healthcare - Full private healthcare with Vitality
Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax-efficient saving.
Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season
Annual Leave - 25 days increasing up to 28 days with each additional year of service
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