Growth Analyst at Lendable leveraging data to design and implement strategies. Responsible for optimizing US loan acquisition channels and driving volume allocation decisions.
About the role
- Lead Performance & Growth role in BARFER’S, a premium pet food manufacturer. Focus on team leadership, marketing strategy, and KPI optimization.
Responsibilities
- Lead and further develop a small interdisciplinary team of Performance Managers and Analysts
- Manage the external agency
- Focus on growth and optimization of new and existing customers and the most important KPIs (revenue, AOV, CAC, CLV, etc.)
- Develop and implement the performance marketing strategy (SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
- Continuously optimize the customer journey with a focus on conversion, retention and customer lifetime value
- Build and scale growth strategies including testing frameworks (A/B testing, funnel optimization, marketing automation)
- Data-driven analysis of campaign performance, budget allocation and forecasts
- Close collaboration with Brand, CRM, Finance, Executive Management and the Board on an integrated growth strategy
- Report line to the CEO
Requirements
- Several years of experience in Performance Marketing / Growth — ideally in a scaling digital environment (e‑commerce, D2C, SaaS or similar)
- Proven track record in improving the key KPIs in a D2C Performance & Growth context
- Deep understanding of paid media, tracking & attribution, funnel KPIs and marketing tech stacks
- Highly analytical, data-driven and hands-on
- Entrepreneurial mindset with a focus on impact and ROI
- Fluent German and English
Benefits
- A fast-growing, profitable company with a real purpose: pet health
- Bring your dog to work!
- Modern office environment in Berlin + option for mobile/remote work for a balanced work-life
- Employee discount on all BARFER’S products
- 30 days of vacation per year — and best of all: your birthday is of course a day off!
- Enjoy our BARFER’S card worth €50 per month to spend as you like
- Attractive compensation package including discounts on the Deutschlandticket, JobRad (company bike) and much more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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