Senior Manager responsible for growth and channel activation for Aéropostale and Lucky Brand. Leading initiatives to drive consumer engagement and store associate advocacy.
About the role
- User Acquisition Manager at Lucida AI managing significant ad budgets and campaigns for growth. Focused on multi-channel user acquisition and data-driven scaling strategies in the AI industry.
Responsibilities
- Own High-Scale Growth
- Plan, launch, and scale multi-channel UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok (AppLovin is a strong plus)
- Manage and optimize $1,000,000+ monthly ad spend with a strong focus on ROAS and LTV
- Lead Creative Strategy
- Define creative hypotheses, write clear briefs, and analyze creative-level performance
- Work closely with designers and video teams to iterate fast and scale winning creatives
- Master the Funnel
- Optimize the full acquisition journey: ad → store → onboarding → paywall → subscription
- Partner with Product to improve conversion, retention, and monetization
- Data-Driven Scaling
- Use Singular / Adjust, SKAN metrics, cohorts, and LTV models to guide decisions
- Turn complex datasets into clear, actionable growth insights
- Platform & Partner Management
- Work directly with Google, Meta, TikTok, and Apple account teams
- Unlock scale, solve complex issues, and gain access to betas and new opportunities
- Experiment Relentlessly
- Test new channels, geographies, audiences, bidding strategies, creatives, and formats
- Continuously search for the next growth lever
Requirements
- Proven UA Experience
- 5+ years managing high-volume UA campaigns for mobile apps (iOS & Android)
- High-Budget Ownership
- Demonstrated experience managing $1,000,000+ monthly ad budgets with clear scaling and profitability results
- Multi-Channel Expertise
- Hands-on experience with Google Ads, Apple Search Ads, Meta, TikTok
- AppLovin experience is a strong plus
- Strong Technical Foundation
- Deep understanding of SKAN, mobile attribution, and performance marketing fundamentals
- Web-to-App experience is a bonus
- Data-Driven & Strategic
- Comfortable analyzing large datasets and turning insights into execution
- Creative Mindset
- Strong creative strategy background with a performance-first approach
- Language
- Fluent in English
Benefits
- High Ownership & Real Impact – Your work directly drives global growth
- Fast-Growing AI Startup – Learn fast, build fast, scale fast
- Flexible Work Culture – Outcome-driven, not hour-driven
- Competitive Compensation – Based on experience and performance
- Top-Tier Equipment – MacBook, large screen, and premium tools
- Learning & Development Budget – Keep leveling up
- Founder-Level Access – Work closely with founders and product leaders
- Global Product Exposure – Build products used across multiple countries
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