About the role

  • Growth Digital Manager leading and scaling global digital acquisition and retention strategies for AIRE Ancient Baths. Combining data, creativity, and execution to maximize performance across channels.

Responsibilities

  • Define and lead the global digital acquisition strategy across Paid Media, SEO, and emerging channels
  • Manage and optimize a significant annual budget, ensuring strong ROI and scalability
  • Collaborate with agencies and internal teams to execute campaigns aligned with business goals
  • Balance channel mix (organic vs paid) to maximize efficiency and growth
  • Identify new growth opportunities, channels, and experiments
  • Establish and monitor KPIs (CAC, ROAS, qualified traffic, conversions)
  • Drive a strong data-driven culture, continuously optimizing performance
  • Lead the retention and customer lifecycle strategy across markets
  • Design and execute CRM campaigns (email marketing, automation, segmentation)
  • Improve customer engagement, repeat purchase, and lifetime value
  • Collaborate with tech, operations, and design teams to enhance customer experience
  • Define and track key metrics (LTV, retention rate, frequency, engagement)
  • Build and scale CRM capabilities, processes, and tools
  • Generate actionable insights from user behavior to inform growth strategy

Requirements

  • 4–6+ years of experience in digital marketing with a strong focus on growth, acquisition, and retention
  • Proven experience managing multi-channel strategies (SEO, Paid Media, CRM)
  • Strong analytical mindset with hands-on experience in data, attribution models, and performance tracking
  • Experience working with marketing automation tools and CRM platforms (Salesforce is a plus)
  • Solid understanding of budget management and ROI optimization
  • Ability to operate both strategically and hands-on
  • Fluent in English and Spanish

Benefits

  • Enjoy a competitive compensation package with a permanent contract
  • Flex schedule and Hybrid work (3 days at the office 2 days of home office)
  • Gift AIRE experience on your birthday!
  • 30% discount on all our services.
  • Employee discount for private health insurance.
  • Team Spirit is our big asset! We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.

Job title

Growth Digital Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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