Growth Digital Manager leading and scaling global digital acquisition and retention strategies for AIRE Ancient Baths. Combining data, creativity, and execution to maximize performance across channels.
Responsibilities
Define and lead the global digital acquisition strategy across Paid Media, SEO, and emerging channels
Manage and optimize a significant annual budget, ensuring strong ROI and scalability
Collaborate with agencies and internal teams to execute campaigns aligned with business goals
Balance channel mix (organic vs paid) to maximize efficiency and growth
Identify new growth opportunities, channels, and experiments
Establish and monitor KPIs (CAC, ROAS, qualified traffic, conversions)
Drive a strong data-driven culture, continuously optimizing performance
Lead the retention and customer lifecycle strategy across markets
Design and execute CRM campaigns (email marketing, automation, segmentation)
Improve customer engagement, repeat purchase, and lifetime value
Collaborate with tech, operations, and design teams to enhance customer experience
Define and track key metrics (LTV, retention rate, frequency, engagement)
Build and scale CRM capabilities, processes, and tools
Generate actionable insights from user behavior to inform growth strategy
Requirements
4–6+ years of experience in digital marketing with a strong focus on growth, acquisition, and retention
Strong analytical mindset with hands-on experience in data, attribution models, and performance tracking
Experience working with marketing automation tools and CRM platforms (Salesforce is a plus)
Solid understanding of budget management and ROI optimization
Ability to operate both strategically and hands-on
Fluent in English and Spanish
Benefits
Enjoy a competitive compensation package with a permanent contract
Flex schedule and Hybrid work (3 days at the office 2 days of home office)
Gift AIRE experience on your birthday!
30% discount on all our services.
Employee discount for private health insurance.
Team Spirit is our big asset! We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.
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