Brand Experience & Campaign Manager creating and implementing campaigns for BARFER’S. Collaborating across teams to enhance brand presence and community engagement.
Responsibilities
Execution of cross-brand campaigns (B2C & B2B) from planning through reporting
Management of all brand projects within the team – from D2C retail store activations and B2B store launches to new product activations
Development and implementation of concepts for sampling activities, field marketing, and community appearances
Planning, execution, and analysis of events, partnerships, POS activations, and B2B activations
Supporting our B2B team in acquiring new locations through compelling presentations and case materials
Close collaboration with Brand, B2B, Retail, Social, and Performance teams
Coordination with B2B & Retail to deploy local activations
Management of external partners and service providers
Prioritization and coordination of multiple stakeholders simultaneously
Measuring campaign success using clear KPIs
Documentation and continuous optimization of our brand activations
Requirements
At least 2 years of experience in brand marketing, campaign management, or project management in a fast-paced environment (D2C, FMCG, retail, or agency)
Strong project management skills – you keep things on track, prioritize confidently, and maintain oversight even with concurrent projects
Native-level German and very good English skills
A deep understanding of brand, community, and creative activations
High creative ability and enjoyment in turning ideas into scalable projects
Experience with event and partnership management (advantageous)
A genuine passion for dogs and cats
Enjoyment of cross-functional work and close coordination with many stakeholders
Benefits
A fast-growing, profitable company with a real purpose: animal health
Bring your dog to work!
Modern office in Berlin + option for remote work to support a healthy work-life balance
Employee discount on all BARFER'S products
30 days of vacation per year. And the best part — you, of course, have the day off on your birthday!
Treat yourself with our BARFER'S card worth €50 per month to spend as you wish
Attractive compensation package including discounts for the Deutschlandticket, JobRad, and much more
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