Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
About the role
- Brand Experience & Campaign Manager creating and implementing campaigns for BARFER’S. Collaborating across teams to enhance brand presence and community engagement.
Responsibilities
- Execution of cross-brand campaigns (B2C & B2B) from planning through reporting
- Management of all brand projects within the team – from D2C retail store activations and B2B store launches to new product activations
- Development and implementation of concepts for sampling activities, field marketing, and community appearances
- Planning, execution, and analysis of events, partnerships, POS activations, and B2B activations
- Supporting our B2B team in acquiring new locations through compelling presentations and case materials
- Close collaboration with Brand, B2B, Retail, Social, and Performance teams
- Coordination with B2B & Retail to deploy local activations
- Management of external partners and service providers
- Prioritization and coordination of multiple stakeholders simultaneously
- Measuring campaign success using clear KPIs
- Documentation and continuous optimization of our brand activations
Requirements
- At least 2 years of experience in brand marketing, campaign management, or project management in a fast-paced environment (D2C, FMCG, retail, or agency)
- Strong project management skills – you keep things on track, prioritize confidently, and maintain oversight even with concurrent projects
- Native-level German and very good English skills
- A deep understanding of brand, community, and creative activations
- High creative ability and enjoyment in turning ideas into scalable projects
- Experience with event and partnership management (advantageous)
- A genuine passion for dogs and cats
- Enjoyment of cross-functional work and close coordination with many stakeholders
Benefits
- A fast-growing, profitable company with a real purpose: animal health
- Bring your dog to work!
- Modern office in Berlin + option for remote work to support a healthy work-life balance
- Employee discount on all BARFER'S products
- 30 days of vacation per year. And the best part — you, of course, have the day off on your birthday!
- Treat yourself with our BARFER'S card worth €50 per month to spend as you wish
- Attractive compensation package including discounts for the Deutschlandticket, JobRad, and much more
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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