Program Manager driving and scaling community initiatives for Forma Marketing. Collaborating across teams to ensure measurable impact and engagement.
Responsibilities
Own and manage a calendar of community initiatives, ensuring timely execution and cross-functional alignment
Lead planning and delivery of planned activities, including community events, digital competitions, and awards programs
Collaborate with internal teams to create content that engages and activates our audience
Collaborate with cross-functional teams and the Community Lead to develop growth-led community strategies informed by data and insights
Craft marketing content across multiple channels, inclusive of social media, blog, newsletters and others as needed
Apply AI tools to streamline workflows and enhance initiative execution
Keep team members accountable for their responsibilities across projects
Analyze initiative performance and report actionable insights to inform future strategy
Stay informed on industry trends and competitor activities to identify new opportunities
Support the development of feedback loops between community and product teams
Requirements
Proven experience managing digital marketing programs or events, ideally in a community context
4+ years experience in marketing, with a large spectrum of experience across a variety of marketing tactics
Comfortable with ownership—taking ideas from concept to execution, and thriving when you're trusted to drive outcomes across the full community marketing toolkit
Able to identify blockers that are slowing you and the team down, and working with stakeholders to clear the way
Strong organizational and collaboration skills
Data-driven mindset with the ability to translate results into recommendations
Comfortable working across teams and managing multiple stakeholders
Ability to create compelling content and manage creative workflows
Ideally have experience with AI tools and a passion for responsible innovation
Technically proficient with Microsoft Office Suite, and, ideally Copilot, Slack, Teams, Zoom, Canva and Photoshop.
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