Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
About the role
- Director of Growth Marketing at 1-800 Contacts focusing on driving brand resonance and customer acquisition. Responsible for integrated campaigns, creative collaboration, and market analysis.
Responsibilities
- Leverage a broad understanding of the market landscape to identify key areas of competitive difference and develop messaging framework aligned to key audiences.
- Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
- Build and execute the annual brand strategy to strengthen awareness, desirability, and cultural relevance in vision care.
- Develop a brand awareness strategy that drives awareness, resonance and engagement with new audiences.
- Oversee campaign development — creative concepts, casting, PR, influencer partnerships, and brand collaborations.
- Evolve brand tone, content pillars, and storytelling across channels (web, email, social, and paid).
- Drive consistent creative standards across all touch points.
- Develop a deep understanding of our first-party data and third-party data to deploy toward creative and messaging direction and campaign targeting objectives.
- Partner with Marketing Operations to continue to expand our capabilities across platforms, including shopping feeds, first-party audience building, remarketing, and lead capture and nurture.
- Partner with Storefront teams to develop optimal customer onboarding experiences.
- Align with Promotions and Performance Marketing teams on optimal use of discounts to drive conversion while maintaining margin.
- Act as the connective tissue between internal leadership and external partners, ensuring brand consistency and growth alignment across all channels.
- Roll up your sleeves with our agency partners — from ad creative and email flows to influencer and PR moments.
- Develop a multi-channel strategy for scalable growth, optimizing paid channels and continually exploring new ones.
- Own the new customer acquisition target working with the extended marketing team to define the growth plan, channel mix, data & analytics across all segments.
- Drive the creation and optimization of programmatic customer journeys for acquisition and re-acquisition.
- Optimize upper funnel awareness for incrementality and continually for improved results.
- Develop acquisition strategies to create a predictable pipeline focused on expanded audience reach and market presence.
- Attract prospects, leads, and new customers through fully integrated campaigns aligned to key audiences at different stages of the funnel.
Requirements
- Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
- 8+ years of experience leading high-performing growth marketing, with experience in DTC eCommerce.
- Experience in Brand Marketing leveraging insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.
- Experience building scalable and repeatable growth models and processes.
- A vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
- Have a deep understanding of segmentation and audience targeting.
- Willing to get your hands dirty and be in the weeds in addition to developing strategy.
- A proven people-first and thoughtful leader who has helped their teams grow professionally and realize success in their current roles.
- Ability to hire, train, deploy, and manage excellent, talented marketing professionals.
- You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
- Highly collaborative nature, with a track record of building strong relationships.
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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