Hybrid Regional Marketing Lead – EMEA

Posted 49 minutes ago

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About the role

  • Regional Marketing Lead overseeing marketing for Supercell’s games in EMEA, focusing on player engagement and local marketing strategies. Leading cross-functional teams and regional partnerships in key markets.

Responsibilities

  • Own regional marketing leadership for EMEA, connecting Supercell’s games with players through authentic, locally resonant marketing, partnerships, and activations.
  • Work with Game Marketing Leads to align regional activities with each game’s overall marketing strategy and creative direction.
  • Collaborate closely with EMEA and DACH game strategists / marketers to plan and execute in-market campaigns, events, and localized content initiatives.
  • Lead activations in EMEA across media, influencers, events, and community — ensuring each initiative reflects Supercell’s values and resonates with local players.
  • Identify and unlock regional marketing and partnership opportunities — analyzing audience behaviour, player trends, and cultural nuances.
  • Partner with the Head of International Marketing to shape regional priorities and ensure local efforts contribute to Supercell’s long-term growth goals.

Requirements

  • Proven success developing and executing marketing strategies that drive engagement and growth.
  • Ability to lead through influence, build cross-functional alignment, and advocate effectively at global levels.
  • Strong analytical mindset — confident using data to make decisions and evaluate performance.
  • Deep understanding of EMEA markets, with sensitivity to cultural and linguistic nuances across key territories and a focus on Germany.
  • Experience collaborating with multiple teams (e.g. marketing, creative, product, operations, community) across regions.
  • Excellent communication, project management, and organizational skills.
  • Passion for games and for building authentic connections between brands and players.
  • Deeper knowledge and understanding of the German market.

Benefits

  • Relocation assistance
  • Professional development opportunities
  • Flexible work arrangements
  • Independent working culture

Job title

Regional Marketing Lead – EMEA

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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