Regional Marketing Lead overseeing marketing for Supercell’s games in EMEA, focusing on player engagement and local marketing strategies. Leading cross-functional teams and regional partnerships in key markets.
Responsibilities
Own regional marketing leadership for EMEA, connecting Supercell’s games with players through authentic, locally resonant marketing, partnerships, and activations.
Work with Game Marketing Leads to align regional activities with each game’s overall marketing strategy and creative direction.
Collaborate closely with EMEA and DACH game strategists / marketers to plan and execute in-market campaigns, events, and localized content initiatives.
Lead activations in EMEA across media, influencers, events, and community — ensuring each initiative reflects Supercell’s values and resonates with local players.
Identify and unlock regional marketing and partnership opportunities — analyzing audience behaviour, player trends, and cultural nuances.
Partner with the Head of International Marketing to shape regional priorities and ensure local efforts contribute to Supercell’s long-term growth goals.
Requirements
Proven success developing and executing marketing strategies that drive engagement and growth.
Ability to lead through influence, build cross-functional alignment, and advocate effectively at global levels.
Strong analytical mindset — confident using data to make decisions and evaluate performance.
Deep understanding of EMEA markets, with sensitivity to cultural and linguistic nuances across key territories and a focus on Germany.
Experience collaborating with multiple teams (e.g. marketing, creative, product, operations, community) across regions.
Excellent communication, project management, and organizational skills.
Passion for games and for building authentic connections between brands and players.
Deeper knowledge and understanding of the German market.
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