Marketing Intern supporting brand management and execution of marketing plans for alcohol brands. Working closely with marketing managers and brand managers in the alcohol team.
About the role
- Marketing Manager driving community-centered marketing campaigns while collaborating with cross-functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.
Responsibilities
- Drive integrated, community-centered marketing campaigns for the NWA Pet Resource Center, collaborating with cross-functional teams and serving as the primary local marketing contact.
- Oversee content calendars, promotions, and social media efforts that align with Best Friends’ brand voice, strategic goals, and broader campaigns.
- Monitor, analyze, and report on marketing metrics—including social media and campaign performance—to drive continuous improvement.
- Work alongside the Senior Specialist, who leads primary relationships with local press, influencers, and community partners.
- Partner closely with the Community Programs teams to support the marketing and promotion of local events.
- Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution.
- Support the development of inclusive campaigns that reflect NWA’s diversity and deepen community connections to the organization’s mission.
Requirements
- 6+ years of experience in marketing, communications, or community engagement, ideally in nonprofit or cause-based environments.
- Proven ability to lead campaigns from concept to execution with measurable results, using data and analytics to evaluate performance and inform continuous improvement.
- Experience managing and growing social platforms (especially Instagram and Facebook), with a strong understanding of content strategy, analytics, and audience development.
- Experience developing and managing targeted digital advertising strategies (e.g., social media ads, display ads) to expand reach, attract new audiences, and re-engage existing supporters; ability to align paid media with broader marketing campaigns to drive measurable results.
- Proven ability to lead complex projects across multiple teams, balancing competing priorities and timelines in a fast-paced environment.
- Demonstrated ability to supervise, mentor, and inspire team members.
- Excellent written and verbal communication skills.
- Familiarity with multicultural marketing; Spanish bilingual skills are a plus but not required.
Benefits
- great benefits!
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