Hybrid Associate Marketing Manager

at ASSA ABLOY Opening Solutions

• Job title: Associate Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $75,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rochester, United States

About the role

• Marketing Manager executing marketing initiatives targeting OEM products and capabilities in the B2B manufacturing space. Collaborating with product and engineering teams for brand visibility and customer engagement.

Responsibilities

• Create and maintain OEM-focused marketing materials including product datasheets, application briefs, presentations, and case studies.
• Collaborate with product management and engineering to translate technical features into customer benefits.
• Develop messaging tailored to OEM decision-makers, including design engineers, sourcing managers, and procurement teams.
• Support product branding initiatives including naming, packaging, and visual identity to align with ASSA ABLOY branding guidelines.
• Collaborate with cross-functional teams to produce branded marketing materials such as brochures, catalogs, and signage.
• Maintain and manage brand assets including logos, templates, and style guides.
• Assist in digital branding efforts including website updates, social media content, and email campaigns.
• Manage the company’s social media presence across LinkedIn, YouTube, and other relevant platforms.
• Plan, organize, and execute trade shows, exhibitions, and industry events from concept to completion.
• Work cross-functionally with sales, product management, and operations to gather inputs and align marketing efforts.

Requirements

• 3–5 years of experience in marketing, preferably in a B2B manufacturing environment.
• Strong communicator, with exceptional writing skills.
• Creativity and attention to detail.
• Good graphic design and video editing capabilities.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and social media.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic CMS tools.
• Understanding of SEO and digital analytics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent organizational, communication, and multitasking skills.
• Ability to travel occasionally for trade shows and events (<10%).

Benefits

• Health insurance
• Professional development opportunities
• Flexible work arrangements