Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Growth Marketing Manager responsible for marketing activities and lead generation at SaaS platform Seekda in Austria. Focused on multi-channel campaigns and content creation in the hospitality industry.
Responsibilities
- Plan and execute multi-channel campaigns including email, paid search, social, retargeting and partner campaigns
- Build and optimise landing pages and lead capture flows
- Develop lead nurturing sequences for both inbound and outbound audiences
- Run experiments to improve conversion rates across the funnel
- Produce high-quality content without heavy agency support, including case studies, product one-pagers, email sequences, blog posts and social content
- Localise content for key markets with support from internal teams
- Maintain an editorial calendar aligned with product releases and GTM priorities
- Manage HubSpot marketing automation, including workflows, scoring, segmentation and reporting
- Set up dashboards for MQL volume, conversion rates, CAC and attribution
- Track performance of all campaigns and take corrective action quickly
- Maintain and update the Seekda website using CMS tools
- Improve SEO performance through on-page optimisation and targeted content
- Work with the product and design teams to improve UX and messaging consistency
- Coordinate local events, webinars and partner co-marketing campaigns
- Produce collateral for specific regions like Germany, Italy, the UK and the Nordics
- Work closely with Sales to ensure campaigns align with ICP and pipeline priorities
Requirements
- 3+ years in growth, digital or performance marketing in B2B SaaS
- A bachelor’s degree in digital marketing or a similar related discipline is highly advantageous
- Proven track record of lead generation and revenue growth through marketing
- Proven experience generating a pipeline in lean environments with minimal external support
- Proven experience and knowledge of rapid client acquisition in a go-to-market / new product environment
- Hands-on execution skills across content creation, digital advertising, email marketing and marketing automation
- Strong marketing platform (HubSpot preferred) experience (workflows, scoring, analytics, automation)
- Ability to manage campaigns across multiple European markets
- Strong copywriting and content development capability
- Analytical mindset with comfort working with dashboards, metrics and attribution
- An entrepreneurial mindset with a bias for action and results
- Ability to roll up sleeves and make things happen on a limited budget
- Great attention to detail and planning skills
- Strong work ethic, organized, and focused
- At least an advanced professional level of both German and English, written and verbal, is essential
- Legally authorized to work in Austria
- Nice-to-have
- Experience in hospitality tech, travel tech or vertical SaaS
- Working knowledge of German
- Basic design skills using tools like Canva, Figma or Adobe
- Experience supporting outbound SDR programs
Job title
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