Hybrid Growth Marketing Manager

at Aspire Software

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vienna, Austria

About the role

• Growth Marketing Manager responsible for marketing activities and lead generation at SaaS platform Seekda in Austria. Focused on multi-channel campaigns and content creation in the hospitality industry.

Responsibilities

• Plan and execute multi-channel campaigns including email, paid search, social, retargeting and partner campaigns
• Build and optimise landing pages and lead capture flows
• Develop lead nurturing sequences for both inbound and outbound audiences
• Run experiments to improve conversion rates across the funnel
• Produce high-quality content without heavy agency support, including case studies, product one-pagers, email sequences, blog posts and social content
• Localise content for key markets with support from internal teams
• Maintain an editorial calendar aligned with product releases and GTM priorities
• Manage HubSpot marketing automation, including workflows, scoring, segmentation and reporting
• Set up dashboards for MQL volume, conversion rates, CAC and attribution
• Track performance of all campaigns and take corrective action quickly
• Maintain and update the Seekda website using CMS tools
• Improve SEO performance through on-page optimisation and targeted content
• Work with the product and design teams to improve UX and messaging consistency
• Coordinate local events, webinars and partner co-marketing campaigns
• Produce collateral for specific regions like Germany, Italy, the UK and the Nordics
• Work closely with Sales to ensure campaigns align with ICP and pipeline priorities

Requirements

• 3+ years in growth, digital or performance marketing in B2B SaaS
• A bachelor’s degree in digital marketing or a similar related discipline is highly advantageous
• Proven track record of lead generation and revenue growth through marketing
• Proven experience generating a pipeline in lean environments with minimal external support
• Proven experience and knowledge of rapid client acquisition in a go-to-market / new product environment
• Hands-on execution skills across content creation, digital advertising, email marketing and marketing automation
• Strong marketing platform (HubSpot preferred) experience (workflows, scoring, analytics, automation)
• Ability to manage campaigns across multiple European markets
• Strong copywriting and content development capability
• Analytical mindset with comfort working with dashboards, metrics and attribution
• An entrepreneurial mindset with a bias for action and results
• Ability to roll up sleeves and make things happen on a limited budget
• Great attention to detail and planning skills
• Strong work ethic, organized, and focused
• At least an advanced professional level of both German and English, written and verbal, is essential
• Legally authorized to work in Austria
• Nice-to-have
• Experience in hospitality tech, travel tech or vertical SaaS
• Working knowledge of German
• Basic design skills using tools like Canva, Figma or Adobe
• Experience supporting outbound SDR programs