Copywriter creating high - impact, performance - driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
About the role
- Senior Manager, Demand Generation at Arketa, focusing on event-driven growth strategies for wellness businesses. Responsible for executing comprehensive demand generation campaigns across various platforms.
Responsibilities
- Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
- Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
- Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
- Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
- Develop integrated campaigns across email, paid media, content marketing, and events that drive MQL/SQL volume and revenue impact.
- Own and optimize the funnel from lead acquisition to meeting creation, partnering with RevOps and Sales.
- Build segmentation and nurture journeys that drive conversion and accelerate deal velocity.
- Analyze campaign performance, forecast pipeline contribution, and optimize for ROI and efficiency.
- Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
- Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
- Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
- Manage external vendors, event partners, and contractors when needed.
Requirements
- 5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever.
- Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships.
- Experience owning campaign strategy, execution, reporting, and optimization end-to-end.
- Strong project management and operational skills with the ability to run multiple programs simultaneously.
- Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce).
- Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment.
- Excellent communication skills and ability to craft compelling narratives and event content.
Benefits
- Competitive Salary, Stock Options, and Performance-based Bonuses
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks in NY
- Ownership and Opportunity for Advancement
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