PPC Specialist managing omnichannel performance campaigns at Chili Digital, a LATAM - focused digital marketing agency. Collaborates on client goals, media planning, execution, and reporting.
About the role
- PPC Strategist responsible for developing and executing performance marketing strategies for QS Events. Collaborating with teams to optimize campaigns and improve lead quality.
Responsibilities
- Devising and delivering scalable performance marketing campaigns, as part of a holistic strategy to generate leads for QS Events
- Collaborating with marketing regional teams and directors to ensure performance marketing campaigns are aligned with business goals
- Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
- Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results
- Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
- Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance
- Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance
- Any other duties that fall within the purpose and scope of the role
Requirements
- Excellent attention to detail and understanding of PPC acquisition strategies
- A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
- Experience in testing and implementing AI advancements in performance marketing field
- Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
- Great knowledge of Web Analytics tools including GA4
- Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
- Strong organization and project management skills
- Ability to understand critical issues and bring appropriate resolution to complex issues
- Good presentation skills
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
- Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
- Enhanced maternity and paternity leave
- Generous pension through Royal London
- Comprehensive private medical insurance and wellness scheme through Vitality
- Cycle to work scheme
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Manager managing influencer and affiliate marketing for Headspace. Driving performance and executing campaigns to deliver measurable business impact in a remote role.
AMS Regional Campaign Manager driving marketing strategies for HP's Additive Manufacturing Solutions. Collaborating across teams to execute plans that enhance brand awareness and engagement.
Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.
Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI - driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.
Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross - functional teams to achieve marketing objectives in healthcare.
Demand Generation Marketing Manager executing high - volume sponsored events for Zip, focused on engagement and lead generation. Collaborating with cross - functional teams for effective campaign promotion.
Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.