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About the role
- Vice President leading global brand strategy for Fabry disease at Amicus Therapeutics. Shaping commercial success and strategic direction in a dynamic market for rare diseases.
Responsibilities
- Lead the Brand Leadership Team (BLT), a cross-functional team accountable for development, alignment, and execution of the Fabry global integrated brand plan, acceleration of business priorities, and global brand budget.
- Represent the BLT at the Global Business Steering Team (GBST), ensuring alignment of brand and program strategy with corporate objectives.
- Develop and execute global brand strategies and tactical plans that align with corporate goals, emphasize differentiation, market growth, and improved patient identification worldwide. Ensure robust cross-functional collaboration and engagement from the U.S. business and key international geographies throughout planning and execution. Establish clear SMART objectives that cascade from the brand plan to guide country-level functional priorities and operational delivery.
- Drive brand positioning, messaging, and promotional activities to enhance market presence, brand equity, and compelling differentiation.
- Establish a cross-collaboration with the Patient & Professional Advocacy team to ensure the patient’s voice has primacy in planning and operations, placing the patient axis central to commercial plans.
- Oversee market research and competitive analysis to identify opportunities, threats, and emerging trends in the Fabry disease landscape.
- Build and maintain relationships with key external stakeholders, including healthcare professionals and industry partners.
- Lead and develop the Global Marketing Brand Team, fostering a culture of innovation, excellence, and patient-centricity.
- Identify, monitor, and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results and achieve targets.
- Lead strategic planning processes for label expansion, market expansion, and lifecycle management by conducting comprehensive market analysis and gaining alignment with executive leadership and regional commercial partners.
- Ensure compliance with regulatory requirements and industry standards, maintaining the highest ethical standards.
- Champion digital innovation and leverage advanced technologies to enhance marketing effectiveness.
- Manage marketing budgets and optimize resource allocation for maximum ROI.
- Represent Amicus at global conferences and industry events, positioning the organization as a leader in Fabry and rare disease solutions.
Requirements
- Extensive experience in biopharmaceutical marketing, with a focus on rare diseases.
- Deep understanding of biotech industry dynamics, regulatory frameworks, market access requirements, and emerging market trends.
- Progressive experience in global brand leadership within the biopharmaceutical industry, with a significant portion in senior leadership roles.
- Experience in strategic planning, global product launches, commercialization, and driving brand performance.
- Experience navigating a global organization with extensive cross-functional leadership responsibilities.
- Knowledge of Fabry disease is advantageous.
- Demonstrated ability to lead innovation and digital transformation initiatives
Benefits
- health insurance
- retirement plan (401K)
- paid time off
- performance-based bonuses
- stock options
- restricted stock units
- other discretionary awards
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