Hybrid Senior CRM Analyst

at Amcham-Brasil

• Job title: Senior CRM Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Senior Analyst driving performance through customer engagement and marketing automation strategies. Collaborating with sales, marketing, and technology at Amcham Brasil in São Paulo.

Responsibilities

• Develop and refine CRM and marketing automation strategies focused on engagement, conversion and customer retention (members and prospects).
• Plan, execute and analyze automated campaigns and journeys in Microsoft Dynamics (Customer Insights – Journeys), integrating email, WhatsApp, events and forms channels.
• Create strategic segmentations and clusters based on behavior, profile and customer lifecycle.
• Ensure governance and data quality of the contact database, supporting the integration process between forms, websites and the CRM.
• Monitor and optimize performance indicators (open rates, conversion, NPS, leads and opportunities).
• Support product and regional teams in using the CRM for segmented communication and measurement of results.
• Conduct A/B tests, experiments and performance reporting to improve action effectiveness.
• Work in synergy with Acquisition, Customer Success, Creative and Technology teams, ensuring consistency in communications and efficient use of the database.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or related fields;
• Solid experience in marketing CRM, campaign automation and database segmentation;
• Knowledge of Microsoft Dynamics 365 (Customer Insights – Journeys) or other automation platforms (HubSpot, RD Station, Salesforce, Marketing Cloud, etc.);
• Experience with relationship strategies and B2B lead nurturing;
• Analytical ability to interpret performance indicators (open rates, conversion, engagement and NPS);
• Proficiency in Excel for data cross-referencing and analysis;
• Availability to work in a hybrid model (in-office 3x per week) in São Paulo, SP.

Benefits

• Multi-benefits card for meal and food allowances;
• Transportation voucher;
• Wellhub;
• Day off on your birthday;
• Fresh fruit available in the afternoon;
• Breakfast provided — bread, coffee, milk, chocolate milk and butter;
• Employee happiness/well-being program;
• Petlove (partner benefits);
• SESC access/credential;
• Medical assistance (health insurance);
• Group life insurance;
• Discounts on courses, postgraduate programs and MBA programs;
• Access to Amcham's training programs;
• Year-end break.