Intern supporting Marketing CRM & Analytics at Deutsche Börse Group. Merging data analytics and customer relationship management for marketing strategies.
About the role
- CRM Senior Analyst driving performance through customer engagement and marketing automation strategies. Collaborating with sales, marketing, and technology at Amcham Brasil in São Paulo.
Responsibilities
- Develop and refine CRM and marketing automation strategies focused on engagement, conversion and customer retention (members and prospects).
- Plan, execute and analyze automated campaigns and journeys in Microsoft Dynamics (Customer Insights – Journeys), integrating email, WhatsApp, events and forms channels.
- Create strategic segmentations and clusters based on behavior, profile and customer lifecycle.
- Ensure governance and data quality of the contact database, supporting the integration process between forms, websites and the CRM.
- Monitor and optimize performance indicators (open rates, conversion, NPS, leads and opportunities).
- Support product and regional teams in using the CRM for segmented communication and measurement of results.
- Conduct A/B tests, experiments and performance reporting to improve action effectiveness.
- Work in synergy with Acquisition, Customer Success, Creative and Technology teams, ensuring consistency in communications and efficient use of the database.
Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Business Administration or related fields;
- Solid experience in marketing CRM, campaign automation and database segmentation;
- Knowledge of Microsoft Dynamics 365 (Customer Insights – Journeys) or other automation platforms (HubSpot, RD Station, Salesforce, Marketing Cloud, etc.);
- Experience with relationship strategies and B2B lead nurturing;
- Analytical ability to interpret performance indicators (open rates, conversion, engagement and NPS);
- Proficiency in Excel for data cross-referencing and analysis;
- Availability to work in a hybrid model (in-office 3x per week) in São Paulo, SP.
Benefits
- Multi-benefits card for meal and food allowances;
- Transportation voucher;
- Wellhub;
- Day off on your birthday;
- Fresh fruit available in the afternoon;
- Breakfast provided — bread, coffee, milk, chocolate milk and butter;
- Employee happiness/well-being program;
- Petlove (partner benefits);
- SESC access/credential;
- Medical assistance (health insurance);
- Group life insurance;
- Discounts on courses, postgraduate programs and MBA programs;
- Access to Amcham's training programs;
- Year-end break.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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