Senior Manager leading CRM strategies for Pfizer, enhancing healthcare provider and patient engagement. Delivering innovative marketing communications through various channels.
Responsibilities
Deliver a world class, direct response strategies and tactics
Partner with product/brand marketing teams
Leverage segmentation, automation, and personalization
Collaborate with commercial brand teams and cross-functional partners
Define necessary data attributes and audiences for CRM Personalization strategy
Action on each brand team's comprehensive strategy plan
Lead the development of CRM program orchestrated contact targeting
Implement tests, analyze results, and present key insights
Requirements
Bachelor’s degree with 7+ years of relevant experience
Strong knowledge of CRM principles, strategies, and best practices
Experience with end-to-end designing and executing CRM campaigns
Demonstrate a human-centered mindset
Willingness to experiment
Experience partnering closely with Medical, Legal, Regulatory and Compliance
Prior success navigating a large matrixed organization
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
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