Hybrid Senior Manager, US CRM

Posted 6 days ago

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About the role

  • Senior Manager leading CRM strategies for Pfizer, enhancing healthcare provider and patient engagement. Delivering innovative marketing communications through various channels.

Responsibilities

  • Deliver a world class, direct response strategies and tactics
  • Partner with product/brand marketing teams
  • Leverage segmentation, automation, and personalization
  • Collaborate with commercial brand teams and cross-functional partners
  • Define necessary data attributes and audiences for CRM Personalization strategy
  • Action on each brand team's comprehensive strategy plan
  • Lead the development of CRM program orchestrated contact targeting
  • Implement tests, analyze results, and present key insights

Requirements

  • Bachelor’s degree with 7+ years of relevant experience
  • Strong knowledge of CRM principles, strategies, and best practices
  • Experience with end-to-end designing and executing CRM campaigns
  • Demonstrate a human-centered mindset
  • Willingness to experiment
  • Experience partnering closely with Medical, Legal, Regulatory and Compliance
  • Prior success navigating a large matrixed organization

Benefits

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage

Job title

Senior Manager, US CRM

Job type

Experience level

Senior

Salary

$124,400 - $201,400 per year

Degree requirement

Bachelor's Degree

Location requirements

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