Head of Sales responsible for scaling F2’s private equity and private credit revenue motion. Leading a team and shaping sales strategy for complex investor deals.
About the role
- Sales Director leading high-performing corporate sales team focused on growth in vehicle and fleet payments. Aligning sales strategy with customer needs across Allstar and Keyfuels portfolio in the UK.
Responsibilities
- Leading and developing a high-performing corporate sales team focused on strategic growth across the Allstar and Keyfuels portfolio: fuel cards, EV charging, fleet maintenance, and business payment solutions.
- Driving acquisition, growth and retention of high-value corporate accounts through consultative selling and tailored solutions.
- Collaborating cross-functionally with product, marketing, and operations to align sales strategy with evolving customer needs and market trends.
- Championing CRM adoption and pipeline discipline to ensure accurate forecasting and performance tracking.
- Representing Allstar’s value proposition across its integrated services: including, Allstar One, Chargepass, ServicePoint, MileagePoint & Parking.
- Delivering against revenue targets while maintaining high standards of customer satisfaction and compliance.
- Driving upsells initiatives within the Account Management team and leading new business acquisition through the Corporate Sales team.
- Working closely with the Partner channel to ensure all new and existing revenue opportunities are maximised.
Requirements
- Proven track record in leading corporate sales teams within B2B environments, ideally in fleet, mobility, payments, or SaaS.
- Experience managing multi-channel sales operations, including direct and partner/reseller models.
- Strong understanding of the UK fleet and mobility landscape, including EV transition and sustainability initiatives.
- Familiarity with Allstar’s service ecosystem or similar platforms (e.g., fuel cards, fleet servicing, business credit solutions).
- Demonstrated success in achieving revenue growth, improving customer satisfaction, and driving operational efficiency.
- Structured leadership background through coaching or mentoring.
Benefits
- Company car.
- Commission.
- 4 X Life insurance.
- Pension scheme - 5% employer contribution.
- Private Healthcare.
- 25 days Holiday (plus holiday buy/sell).
- Access to LinkedIn learning.
- Free rewards and discounts via Gratitudes.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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