Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Director leading strategic growth sales and marketing activities within Corpay's UK Fleet Division. Responsible for brand awareness, customer acquisition, and collaboration with sales and product teams.
Responsibilities
- Marketing Director UKF & CPC (Payments) will lead planning and execution of strategic growth sales and marketing activity for the UK business
- Drive brand awareness and new customer acquisition, activation, retention, up-sell, x-sell, lifecycle marketing programmes, across online and offline channels, product and feature launches
- Reporting to the VP Marketing
- Collaborating regularly with Sales, Product and Customer Success teams
- Define the overarching marketing strategy in alignment with business objectives and growth targets
- Collaborate with Sales, Product and Customer Success teams and coordinating between stakeholders
- Identify priority markets, segments, and channels to maximise brand impact and demand / lead generation
- Develop positioning and messaging frameworks to differentiate Corpay Complete in competitive landscapes
- Set annual and quarterly marketing goals, KPIs, and performance benchmarks
- Define campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation
- Management of customer and prospect segmentation to support targeted marketing campaigns
- Collaborate with sales teams to track, maintain, and optimise marketing’s contribution to the sales pipeline
- Leading the end-to-end planning and delivery of full funnel marketing campaigns for Corpay Complete
- Manage the creative process from initial briefing through to final delivery across all formats (digital, print, social, events)
- Design ABM programmes (1:1, 1:few, 1:many) to create demand in larger accounts in a structured and personalised way
- Oversee paid advertising campaigns, budgets, and performance optimization
- Own campaign performance reporting and insights and produce weekly, monthly and quarterly reporting on marketing performance
- Building Customer Marketing programmes to drive retention, as well as x-sell, up-sell opportunities
- Brand guardian and ownership of tone and visual identity for Corpay Complete.
Requirements
- Proven track record in planning, leading and executing sales focused marketing, in a data-driven, multi-channel, multi-touch environment
- Experience leading and delivering demand generation focused programmes through longstanding, continuously optimized, multi-channel marketing
- Finance, Accounts Payable, Banking and/or payments experience advantageous
- Excellent knowledge and experience of all direct channels, including digital & non-digital
- A good understanding, and competent user of Marketing Automation, CRM (Salesforce or similar tools), Digital media including SEO, social media and PPC
- Deep understanding and experience of lead generation, lead warming and nurturing techniques
- Experience across a range of marketing disciplines, including product Promotion and use of brand within the communications mix
- Excellent project management skills with the ability to manage competing priorities
- A number of years’ experience in a similar senior role within B2B marketing
- Proven track record in leading B2B marketing that delivers business impact and growth
- A commercial, outcome focused, KPI and data-driven mindset
- Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle
- Ability to build strong sales and GTM relationships across the organization
- Excellent interpersonal skills, cross-collaborator, and stake holder management
- Lots of motivation, resilience and a proactive approach.
- An ability to get the job done!
- A marketing related degree and/or CIM Postgraduate Diploma is preferable but not necessary
- Growth mindset and a willingness to take on new challenges in a fast-paced environment.
Benefits
- Competitive salary and benefits, including pension, health insurance, and a lunch scheme
- Flexible, hybrid work setup based in our UK offices
- Virtual fitness classes offered company-wide
- Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
- Philanthropic support with both local and national organizations
- Fun culture with company-wide contests and prizes
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