Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Field Marketing Specialist owning field events for startups across the EMEA region. Collaborating with Sales teams to maximize event impact and drive business outcomes.
Responsibilities
- Own field events and programs targeting startup audiences across EMEA
- Deliver high-quality in-person experiences for users and prospects throughout the region
- Partner closely with regional Sales teams and EMEA Demand Generation team to maximise event impact
- Execute regional field marketing initiatives and deliver compelling marketing experiences that demonstrate how the company’s solutions support startup growth and scale
- Develop and execute a regional event strategy
- Manage event administration, including contracts, purchase orders, and vendor onboarding
- Use data consistently to scope opportunities, inform recommendations, and measure event performance and ROI
- Enable Account Executives with campaign briefs, outreach assets, and timelines to align sales outreach with marketing events
Requirements
- 3+ years of relevant B2B field marketing experience, with a proven track record of executing strategic, creative field events that drive customer acquisition and pipeline
- Strong analytical skills and the ability to translate complex data into actionable insights
- Experience partnering closely with Sales teams, including joint planning, execution, and disciplined lead follow-up
- Solid understanding of lead management and sales funnel dynamics
- Excellent organisational and project management skills, with the ability to manage multiple complex initiatives simultaneously
- Proficiency in managing digital event assets (email, websites, branding) and setting up and managing event registration pages
- A startup mindset with a strong bias to action and comfort operating in fast-paced environments
Benefits
- Company equipment will be provided for all engagement-related work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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