Senior Product Manager leading product initiatives for Adobe's AEM Assets platform in Noida. Collaborating across teams to deliver high - quality digital experiences with a focus on AI - driven growth.
About the role
- Brand & Product Manager responsible for product messaging and market positioning for AlfaDocs’ healthcare platform. Collaborating across teams to develop brand frameworks and support content strategies.
Responsibilities
- Own AlfaDocs’ brand narrative and product messaging, ensuring consistency across all touchpoints and alignment with growth strategy.
- Work closely with Marketing, Product, Sales, and Customer Success to translate product features into clear, differentiated, and compelling value propositions.
- Develop brand frameworks, articulate product benefits, guide GTM launches, create sales enablement materials, and support content production with messaging direction.
- Lead cross-functional GTM plans for new features, modules, and strategic initiatives.
- Define target audience, core messages, and launch content requirements.
- Partner with Growth, Paid Acquisition, and Content teams to ensure channel alignment.
- Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
- Train Sales and CS teams on new product capabilities and market positioning.
- Partner with Customer Success to gather insights and identify messaging opportunities for user retention.
- Collaborate with the Content Manager to ensure accurate positioning across blogs, landing pages, emails, and case studies.
- Work with the Designer to ensure visuals align with brand identity.
Requirements
- 4+ years in Brand Management, Product Marketing, or a similar hybrid role, ideally in SaaS or technology.
- Proven track record building brand narratives, product positioning, and messaging strategies.
- Strong ability to understand product features, customer needs, and market dynamics.
- Experience collaborating closely with Product, Sales, and Marketing functions.
- Technical & Analytical Skills
- Ability to interpret product usage data and customer insights.
- Comfortable conducting competitive analysis and market research.
- Strong understanding of SaaS buyer journeys and value drivers.
- Communication & Leadership Skills
- Excellent written and verbal communication.
- Strong storytelling skills; able to make complex topics easy to understand.
- Ability to lead cross-functional initiatives without direct authority.
- Highly organized and able to manage multiple projects simultaneously.
- **Nice-to-Have**
- Experience in the healthcare or medical software sector.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot).
- Experience with product demo scripting or onboarding materials.
Benefits
- Welfare bonus on a monthly basis
- Bonus for paid English or German language courses.
- Training courses, books, workshops, and team-building activities for personal and professional growth.
- Partnership with Serenis (an online psychotherapy platform) - three sessions offered if needed.
- Team Building Budget
- Team Development Budget
- Regular company reunions (yearly meetups, Christmas dinner)
- Snacks and fruit always available in the office, along with good beer at the end of the week.
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