Senior Product Manager developing a market - leading Multi - Use product for energy solutions at encosa energy GmbH. Involves product development from conception to market readiness with stakeholder management.
About the role
- Brand & Product Manager responsible for product messaging and market positioning for AlfaDocs’ healthcare platform. Collaborating across teams to develop brand frameworks and support content strategies.
Responsibilities
- Own AlfaDocs’ brand narrative and product messaging, ensuring consistency across all touchpoints and alignment with growth strategy.
- Work closely with Marketing, Product, Sales, and Customer Success to translate product features into clear, differentiated, and compelling value propositions.
- Develop brand frameworks, articulate product benefits, guide GTM launches, create sales enablement materials, and support content production with messaging direction.
- Lead cross-functional GTM plans for new features, modules, and strategic initiatives.
- Define target audience, core messages, and launch content requirements.
- Partner with Growth, Paid Acquisition, and Content teams to ensure channel alignment.
- Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
- Train Sales and CS teams on new product capabilities and market positioning.
- Partner with Customer Success to gather insights and identify messaging opportunities for user retention.
- Collaborate with the Content Manager to ensure accurate positioning across blogs, landing pages, emails, and case studies.
- Work with the Designer to ensure visuals align with brand identity.
Requirements
- 4+ years in Brand Management, Product Marketing, or a similar hybrid role, ideally in SaaS or technology.
- Proven track record building brand narratives, product positioning, and messaging strategies.
- Strong ability to understand product features, customer needs, and market dynamics.
- Experience collaborating closely with Product, Sales, and Marketing functions.
- Technical & Analytical Skills
- Ability to interpret product usage data and customer insights.
- Comfortable conducting competitive analysis and market research.
- Strong understanding of SaaS buyer journeys and value drivers.
- Communication & Leadership Skills
- Excellent written and verbal communication.
- Strong storytelling skills; able to make complex topics easy to understand.
- Ability to lead cross-functional initiatives without direct authority.
- Highly organized and able to manage multiple projects simultaneously.
- **Nice-to-Have**
- Experience in the healthcare or medical software sector.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot).
- Experience with product demo scripting or onboarding materials.
Benefits
- Welfare bonus on a monthly basis
- Bonus for paid English or German language courses.
- Training courses, books, workshops, and team-building activities for personal and professional growth.
- Partnership with Serenis (an online psychotherapy platform) - three sessions offered if needed.
- Team Building Budget
- Team Development Budget
- Regular company reunions (yearly meetups, Christmas dinner)
- Snacks and fruit always available in the office, along with good beer at the end of the week.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Manager driving improvements for clinician engagement on MDCalc, a widely used medical reference platform. Leading cross - functional teams on user behavior, projects, and personalized solutions.
Product Owner managing credit solutions at Dotz, connecting business and technology for operational efficiency. Overseeing product evolution and stakeholder engagement.
Commercial Product Manager analyzing complex datasets and solving business challenges at STRATOS Technologies. Collaborates with customers and cross - functional teams for strategic initiatives.
Experienced Product Manager shaping Family product strategy across OpenAI products. Collaborating with various teams to enhance AI experiences for families and caregivers.
Product Owner in Purchase Team developing software solutions for online ticketing in Germany. Collaborating with stakeholders and ensuring product value and vision fulfillment.
Product Manager at Smart Host developing B2B SaaS solutions for hotels. Leading product initiatives and collaborating with various teams for guest engagement.
Product Manager leading POS Lending initiatives and collaborating on pilots for a financial services startup with over 1M customers. Responsibilities span pricing, product setup, and field sales execution.
Product Manager leading the evolution of customer quality at a neobank. Developing comprehensive metrics systems and a structured quality framework across customer journeys.
Product Manager for Learning & Development stream at fintech, building innovative learning products. Focused on mentoring, learning modules, and AI - powered tools in the Philippines.