Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
About the role
- Content Analyst responsible for creating engaging, persuasive content for marketing campaigns. Join a growing team at Agenda Edu transforming educational journeys in Latin America.
Responsibilities
- Plan and execute content for marketing campaigns, email marketing, and corporate communications;
- Write persuasive copy for internal and external campaigns, emails, and marketing support materials;
- Develop texts that communicate the value, benefits, and differentiators of Agenda Edu, focusing on engagement and conversion;
- Support the creation of scripts for videos, presentations, and promotional materials;
- Work in partnership with Customer Success, Product, and Sales teams to ensure alignment between messaging, strategy, and execution;
- Edit and adapt texts for different channels, audiences, and stages of the customer journey;
- Monitor content performance metrics and propose continuous improvements;
- Conduct reference research and benchmarking to refine content messaging and approach.
Requirements
- Excellent command of the Portuguese language;
- Experience with copywriting and persuasive writing;
- Experience producing content for campaigns and emails;
- Solid understanding of the marketing funnel and communication aimed at conversion/expansion.
- Experience in digital marketing within technology, SaaS, or B2B companies;
- Experience in the education sector;
- Experience with sales campaigns, product launches, or commercial initiatives.
Benefits
- Meal allowance on Flash card (flexible card);
- Home office allowance;
- Health insurance (co-payment) and dental plan (100% company-paid);
- Day off during the week of your birthday;
- Discounts on undergraduate and graduate courses at Unifor;
- Discounts on airline tickets and accommodations;
- TotalPass. 💜
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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