Marketing Manager crafting content and community strategies at Abby Care for family caregiving. Driving growth through innovative content and community engagement initiatives.
About the role
- Content Marketing Manager driving the success of SiteGround's product portfolio, crafting various content types for different audiences and market segments.
Responsibilities
- As a Content Marketing Manager at SiteGround, you'll drive the success of our product portfolio, including our latest in-house built products, such as our Website and Ecommerce SaaS platform, applied AI products, and our established web hosting services.
- You’ll be responsible for proposing and crafting different types of content - digital campaigns, landing pages, web copy, print, blog articles, sponsored content articles, video or audio scripts - for different products, audiences, market segments, and client profiles.
- Speaking their language, you’ll be in charge of clearly communicating what they need to know to help them run their website, or online business better using SiteGround’s products and services.
- You need to be able to take a complicated piece of technology or software and make it sound simple and inspiring, and simplify messaging into a logical story.
- You’ll be working with the rest of our marketing team on a content calendar, planning content, researching topics in depth, writing blog or long-form articles, producing ebooks, audio, video and webinar scripts, refining website and ad copy on a daily basis.
Requirements
- Еxcellent, near native command of English, both written and spoken;
- 3+ years of experience planning and writing digital content, plus examples to prove it along with stats to show reach and engagement with the target audience;
- Ability to use storytelling to clearly explain complex concept, technology or processes;
- Ability to articulate new ideas, motivated and supported by a business logic;
- Good understanding of SEO principles and digital writing specifics;
- Experience with Content Calendar planning and execution;
- Thorough research and understanding of every topic before you tackle it;
- Ability to track, measure and report meaningful insights on content performance;
- Attention to detail and adaptability to a fast-paced environment.
Benefits
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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