Content Marketing Manager driving the success of SiteGround's product portfolio, crafting various content types for different audiences and market segments.
Responsibilities
As a Content Marketing Manager at SiteGround, you'll drive the success of our product portfolio, including our latest in-house built products, such as our Website and Ecommerce SaaS platform, applied AI products, and our established web hosting services.
You’ll be responsible for proposing and crafting different types of content - digital campaigns, landing pages, web copy, print, blog articles, sponsored content articles, video or audio scripts - for different products, audiences, market segments, and client profiles.
Speaking their language, you’ll be in charge of clearly communicating what they need to know to help them run their website, or online business better using SiteGround’s products and services.
You need to be able to take a complicated piece of technology or software and make it sound simple and inspiring, and simplify messaging into a logical story.
You’ll be working with the rest of our marketing team on a content calendar, planning content, researching topics in depth, writing blog or long-form articles, producing ebooks, audio, video and webinar scripts, refining website and ad copy on a daily basis.
Requirements
Еxcellent, near native command of English, both written and spoken;
3+ years of experience planning and writing digital content, plus examples to prove it along with stats to show reach and engagement with the target audience;
Ability to use storytelling to clearly explain complex concept, technology or processes;
Ability to articulate new ideas, motivated and supported by a business logic;
Good understanding of SEO principles and digital writing specifics;
Experience with Content Calendar planning and execution;
Thorough research and understanding of every topic before you tackle it;
Ability to track, measure and report meaningful insights on content performance;
Attention to detail and adaptability to a fast-paced environment.
Benefits
Working on in-house built products, using the latest technologies;
Competitive salary with achievement bonus;
Premium health insurance;
Reduced working hours every Friday;
Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
Free office restaurant with our own chef team;
Free access to our in-office gym with professional instructors;
Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
Free Multisport or CoolFit card;
Additional days off for long service and volunteering;
Anniversary and company gifts;
Knowledge-sharing at multiple meetups and mini conferences in our offices.
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