Head of Sales managing BMS project sales team in the Southern Regions. Supporting Sales and Operations Directors with data - driven decision - making and team performance.
About the role
- Director of Sales & Marketing developing brand positioning and revenue growth for Aethos Hotels in Italy. Leading integrated marketing efforts and managing a sales team across Italian properties.
Responsibilities
- Own the local & international market positioning of the brand in Italy, ensuring consistency with global brand guidelines while tailoring to local, regional & international audiences.
- Develop annual sales & marketing strategies and budgets for all Italian properties, aligned with commercial targets (ADR, occupancy, GOP, direct booking share & measured BtoB ROI).
- Know the international leisure luxury market and MICE market - continue to grow the interest, engagement and loyalty into Aethos Italy Hotels.
- Build local networks to support other revenue streams on property such as F&B and Membership.
- Plan and execute integrated campaigns (digital, social, print, partnerships) to drive awareness and bookings.
- Oversee creation of high-quality content (photo/video, storytelling, social media) in line with brand voice.
- Manage seasonal campaigns, launch moments, and property-specific initiatives.
- Work closely with the commercial team to direct revenue growth through paid media, SEO, CRM, and website optimization in collaboration with the central digital team.
- Oversee always-on performance marketing for the Italian properties, with clear KPIs and cost control.
- Increase & optimize volume from existing clients B2B and prospect new revenue opportunities for all properties.
- Help shape the guest lifecycle communication for Italy: pre-arrival, in-stay, post-stay.
- Work with the corporate CRM team to ensure segmentation, personalization, and database growth strategies are executed with Revinate/CRM.
- Identify and manage strategic brand partnerships (local and national) that strengthen brand equity.
- Work closely with PR agencies to drive coverage, press stays, and storytelling.
- Plan and activate community-driven initiatives (events, local collaborations, cultural programming).
- Lead and develop a small cluster sales & marketing team (property marketing managers, coordinators).
- Collaborate closely with GMs, F&B, Events, Membership (if applicable), and central brand/marketing teams.
- Deliver monthly commercial and sales & marketing performance reports.
- Track KPIs across awareness, engagement, conversion, and revenue impact.
- Use insights to shape strategy and improve ROI.
Requirements
- Minimum 5 years in a leading Director of Sales & Marketing role on property or in a comparable position
- Proof of Success records
- Experience in property positioning or repositioning
- Hotel opening experience would be beneficial
- International contacts in the hospitality BtoB world
Benefits
- A collaborative, creative, and people-focused company culture.
- Professional development opportunities within a growing international hospitality group.
- Access to Family & Friends hotel rates across the Aethos collection.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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