SEA-Manager:in managing customer campaigns in search engine advertising for a digital marketing agency in Köln. Responsible for developing strategies and performance analysis in Google Ads and Microsoft Ads.
Responsibilities
Support and advise clients in the area of search engine advertising (SEA)
Develop and implement customized SEA strategies
Create and optimize campaigns in Google Ads and Microsoft Ads
Perform analyses and optimizations
Prepare detailed reports on campaign effectiveness
Requirements
University degree in Marketing or a comparable qualification
At least 3 years of experience in the SEA field
Google Ads certifications
Experience with Google Ads and Microsoft Ads (Bing Ads)
Experience with conversion tracking (Google Tag Manager & Google Merchant Center)
Proficiency in Google Analytics and Google Looker Studio
Ability to respond proactively to market changes and implement solutions
Strong data analysis skills and an understanding of performance metrics
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