Director of Performance Creative Strategy at dentsu driving performance marketing and creative strategies. Engaging in fluid collaborations across media, analytics, and technology for client success.
About the role
- Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
Responsibilities
- Lead the development of creative and communications strategy across high-impact brand platforms
- Act as the connective tissue between Product, Marketing, and Creative
- Define and articulate clear strategic narratives
- Ensure all work ladders back to a deep understanding of audience needs
- Shape work that is designed for engagement
- Develop platform ideas that are designed to scale across brand and product
- Partner with Product and Innovation teams to align creative strategy with Adobe’s AI roadmap
- Translate complex technologies and product capabilities into clear stories
- Drive alignment across senior stakeholders
- Evolve how strategy is developed within Studio
Requirements
- 10+ years of experience in creative strategy, brand strategy, or communications planning
- Proven ability to develop and lead strategy for large-scale, integrated creative initiatives
- Deep understanding of how brand, product, and performance marketing intersect
- Strong experience partnering with Product and Marketing teams to translate business and product priorities into creative direction
- Strong experience in product storytelling
- Deep understanding of creator culture
- Demonstrated curiosity and fluency in AI and emerging technologies
- Exceptional storytelling and communication skills
- A systems-thinking mindset
- Collaborative leadership style
Benefits
- Health insurance
- 401(k)
- Flexible work arrangements
- Professional development
- Comprehensive benefits programs
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