Senior Paid Media Executive responsible for planning and executing paid media campaigns for Arsenal Football Club. Collaborating with partners to elevate the club's global brand.
Responsibilities
Lead the delivery of partnership campaigns - you’ll take ownership of planning, activation and optimisation across paid social, video, display and emerging channels
Develop impactful media plans - you will create strategic, insight‑driven plans that align with partner objectives, commercial KPIs and contractual rights
Own full campaign setup and optimisation - you’ll shape audience strategies, brief creative teams, allocate budgets and enhance performance throughout the campaign lifecycle
Collaborate across our Commercial teams - you will work closely with Partnerships, Creative, Content and Data teams to ensure campaigns are aligned and effective
Act as the paid media point of contact for partnership activations - you’ll be the main representative for partnership activations, providing forecasts, recommendations and post‑campaign insights to internal teams, senior leaders and partners
Oversee agency and platform relationships - you will ensure external agencies deliver high-quality work in line with agreed timelines, objectives and budgets
Craft compelling messaging and briefs - you’ll help create exciting media briefs and paid content aligned to both partner brand guidelines and our club's supporter‑first approach
Utilise key moments and milestones - you will monitor key footballing and cultural moments, identifying opportunities to amplify partnership campaigns and commercial opportunities
Requirements
Paid media expertise - you come with experience delivering multi‑channel campaigns that drive measurable commercial results
Partnership and sponsorship experience - you’re confident planning and executing brand or sponsorship‑led campaigns with the ability to document clear performance reports and insights
Advanced digital platform knowledge - you’re well‑versed in paid social and digital advertising platforms, including Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and other relevant media buying platforms
Data-driven, analytical mindset - you’re able to translate campaign and consumer data into clear, actionable insights that drive optimisation, partner value and commercial performance
Audience and media planning skills - you have an advanced understanding of media principles and audience segmentation, with the ability to build effective audience strategies which can be analysed and optimised long-term
Agency and partner management background - you’re confident overseeing external agencies and media partners, delivering multiple campaigns simultaneously while adhering to budgets, timelines and KPI's
Excellent communicator - you’re comfortable presenting performance insights and strategic recommendations to senior colleagues and partners, actively sharing trends and best practices across the paid media department
Proactive, collaborative and reactive approach - you thrive in a fast‑paced environment, collaborating reactively to bring key moments to life through campaigns and activations
Benefits
An exciting reward and recognition scheme
Generous holiday allowance which increases with your length of service
Great internal learning and development programmes
A flexible hybrid working model
Priority access to apply for match tickets
A competitive health and wellbeing benefits package
A leading Employee Assistance Programme
Great discounts with some of our Partners
An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks
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