Hybrid Senior Paid Media Executive

Posted 3 hours ago

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About the role

  • Senior Paid Media Executive responsible for planning and executing paid media campaigns for Arsenal Football Club. Collaborating with partners to elevate the club's global brand.

Responsibilities

  • Lead the delivery of partnership campaigns - you’ll take ownership of planning, activation and optimisation across paid social, video, display and emerging channels
  • Develop impactful media plans - you will create strategic, insight‑driven plans that align with partner objectives, commercial KPIs and contractual rights
  • Own full campaign setup and optimisation - you’ll shape audience strategies, brief creative teams, allocate budgets and enhance performance throughout the campaign lifecycle
  • Collaborate across our Commercial teams - you will work closely with Partnerships, Creative, Content and Data teams to ensure campaigns are aligned and effective
  • Act as the paid media point of contact for partnership activations - you’ll be the main representative for partnership activations, providing forecasts, recommendations and post‑campaign insights to internal teams, senior leaders and partners
  • Oversee agency and platform relationships - you will ensure external agencies deliver high-quality work in line with agreed timelines, objectives and budgets
  • Craft compelling messaging and briefs - you’ll help create exciting media briefs and paid content aligned to both partner brand guidelines and our club's supporter‑first approach
  • Utilise key moments and milestones - you will monitor key footballing and cultural moments, identifying opportunities to amplify partnership campaigns and commercial opportunities

Requirements

  • Paid media expertise - you come with experience delivering multi‑channel campaigns that drive measurable commercial results
  • Partnership and sponsorship experience - you’re confident planning and executing brand or sponsorship‑led campaigns with the ability to document clear performance reports and insights
  • Advanced digital platform knowledge - you’re well‑versed in paid social and digital advertising platforms, including Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and other relevant media buying platforms
  • Data-driven, analytical mindset - you’re able to translate campaign and consumer data into clear, actionable insights that drive optimisation, partner value and commercial performance
  • Audience and media planning skills - you have an advanced understanding of media principles and audience segmentation, with the ability to build effective audience strategies which can be analysed and optimised long-term
  • Agency and partner management background - you’re confident overseeing external agencies and media partners, delivering multiple campaigns simultaneously while adhering to budgets, timelines and KPI's
  • Excellent communicator - you’re comfortable presenting performance insights and strategic recommendations to senior colleagues and partners, actively sharing trends and best practices across the paid media department
  • Proactive, collaborative and reactive approach - you thrive in a fast‑paced environment, collaborating reactively to bring key moments to life through campaigns and activations

Benefits

  • An exciting reward and recognition scheme
  • Generous holiday allowance which increases with your length of service
  • Great internal learning and development programmes
  • A flexible hybrid working model
  • Priority access to apply for match tickets
  • A competitive health and wellbeing benefits package
  • A leading Employee Assistance Programme
  • Great discounts with some of our Partners
  • An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks

Job title

Senior Paid Media Executive

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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