Director of Performance Marketing at TerraCycle responsible for digital expansion and managing a large advertising budget. Leading full - funnel paid media strategy to drive profitable revenue growth.
About the role
- Demand Generation Lead at Quorso driving enterprise pipeline generation and execution of account-based marketing strategies. Collaborating closely with Sales to influence revenue outcomes in a build environment.
Responsibilities
- Own pipeline creation and acceleration
- Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts
- Partner directly with AEs to identify opportunities, prioritize accounts, and drive engagement that converts
- Design and run account-based programs
- Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA
- Align tightly with Sales on account selection, messaging, and timing
- Orchestrate multi-channel engagement
- Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels
- Ensure consistent, coordinated touchpoints across the buying group
- Orchestrate account-level strategy
- Coordinate efforts across marketing and sales to create sustained momentum within target accounts
- Use engagement signals, firmographics, and trigger events to prioritize and personalize outreach
- Accelerate active deals
- Deploy targeted programs and content to move in-flight opportunities forward
- Support multi-threading and stakeholder engagement across complex buying groups
- Operate HubSpot as the growth engine
- Own campaign execution, lead routing, lifecycle stages, and reporting
- Maintain data integrity and ensure attribution reflects reality
- Measure what matters
- Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI
- Continuously optimize based on performance and insights
- Partner across the business
- Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution
- Operate with capital efficiency
- Make smart trade-offs to maximize pipeline impact per dollar spent
- Test, learn, and scale what works.
Requirements
- 5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM
- Proven ability to generate and influence pipeline—not just leads
- Experience supporting complex enterprise sales cycles (6–12+ months, multi-stakeholder buying groups)
- Deep hands-on experience with HubSpot (campaigns, workflows, reporting, attribution)
- Strong analytical mindset—you make decisions based on data and performance
- Experience running programs across both US and UK/European markets
- A builder mentality—you’re comfortable setting strategy and executing it yourself
- Comfortable operating in a high-trust, no-handoff model with Sales
- Bonus: Experience in retail tech, supply chain, or multi-site enterprise software
- Familiarity with selling into operations, finance, or field leadership personas.
Benefits
- Inclusion Matters: At Quorso, inclusion isn’t just a value - it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.
Job title
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