Business Account Manager II driving profitable growth by translating strategies into actionable plans. Partnering with teams to ensure consistent execution and best-in-class customer experiences.
Responsibilities
Develop and execute retailer‑specific growth plans aligned to strategic direction set by senior leadership and clients
Serve as a trusted point of contact for regional client leadership, ensuring alignment, consistency, and strong business outcomes
Lead the Business Planning process, partnering with Business Insights, Planning, and Channel teams to improve key performance metrics
Provide strategic direction and analytical support to Customer Managers, enabling effective annual and quarterly business planning
Build, manage, and optimize customer and wholesaler business plans that drive volume, distribution, and profitability
Identify opportunities and risks by partnering with Region Broker Managers and cross‑functional stakeholders
Deliver actionable analytics and insights to support category reviews, line reviews, new item presentations, and innovation launches
Manage trade investment planning, including spend visibility, effectiveness measurement, and optimization
Analyze promotional performance, base volume forecasts, and actual results to inform future strategies
Develop customer‑level distribution, merchandising, and activation targets supported by data‑driven insights
Leverage syndicated and internal data sources to inform both strategic and tactical trade plans
Conduct ad‑hoc financial and performance analysis, including pre‑ and post‑event evaluations
Participate in customer sales calls alongside the Customer Manager team, as appropriate
Develop and present materials for CROSSVIEW Business Reviews, clearly communicating insights and recommendations
Ensure all client plans are accurately built, maintained, and updated within CROSSVIEW and the client’s trade planning systems
Requirements
Bachelor’s degree from an accredited four‑year university
Minimum of 3+ years of experience in sales or marketing, including experience working with a major chain customer
Strong proficiency in Excel and PowerPoint
Working knowledge of Nielsen and other syndicated data sources
Excellent communication and interpersonal skills, with the ability to collaborate and influence effectively
Proven ability to think strategically, solve problems, and communicate clearly at multiple levels
Strong organizational skills with the ability to prioritize competing demands and consistently follow through on commitments
English proficiency required
Bilingual skills may be required based on business needs.
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